Amsterdam, North Holland, Netherlands
II bring clarity to complex, constraint-heavy environments—whether designing customer-facing insurance journeys or internal operational platforms where business rules, technical limitations, and human workflows collide. With 5+ years across insurance (iptiQ/Swiss Re/Allianz Direct), fintech (Coinrule), and property platforms (Homie Co), I work end-to-end from discovery and problem framing through interaction design and delivery. I've designed multi-brand customer experiences spanning European markets, operational tools for claims handlers and customer service agents, and workflow-heavy platforms where precision and scalability matter as much as usability. My approach is research-driven and systems-oriented, informed by a Master's in social research methodology. I understand organizational dynamics and user behavior beyond surface-level usability—I map ecosystems, identify dependencies, and design for both the interface and the context around it. I excel in ambiguous problem spaces where alignment, structure, and strategic framing are as important as craft. I'm comfortable navigating complex stakeholder environments (Product, Engineering, Legal, Operations, Data) and translating messy requirements into coherent experiences that work across teams, markets, and edge cases. Currently seeking senior product design roles where I can work on meaningful problems—customer-facing or internal—collaborate closely with cross-functional teams, and contribute to product direction beyond just shipping screens.
• Led strategic discovery and user research across internal tools and customer-facing platforms in insurance services. • Defined experience direction for complex journeys including Claims, Customer Care, Quoting & Binding, and Product Configurators, from problem framing through delivery. • Translated research insights into experience strategies that reduced operational friction and improved decision-making for agents, partners, and internal teams. • Designed and structured data-dense, workflow-heavy interfaces, with a strong focus on information architecture, edge cases, and scalability. • Applied service design and systems thinking to map ecosystems, uncover dependencies, and identify workflow inefficiencies. • Facilitated cross-functional workshops and alignment sessions with Product, Engineering, Operations, and Business stakeholders.
• Designed end-to-end digital experiences across customer journeys and internal platforms within insurance products. • Collaborated with Product, Engineering, Data, Content, and Marketing across multiple domains and markets. • Delivered user flows, wireframes, prototypes, and final UI for responsive, production-ready experiences. • Built a strong foundation in complex domains, contributing to strategic decisions on new features and platform improvements.
Led product design for a cryptocurrency automated trading platform in a fast-paced, product-led startup environment. - Redesigned core product surfaces including rule builder, pricing, and authentication—simplifying complex configuration interfaces to improve usability and increase user trust in automated trading decisions - Established early design system foundations to support consistency and faster iteration across a rapidly-evolving product - Collaborated closely with engineers and founders, balancing technical constraints with user needs in a resource-constrained environment
Led end-to-end product design for a property rental platform connecting students with real estate agents in Australia. - Owned discovery, user flows, and high-fidelity prototyping to bring clarity to a complex, multi-sided product serving both students and real estate agents - Defined information architecture and interaction patterns from early concepts, establishing design foundations for platform development - Developed design system ensuring consistency and scalability as the platform evolved
Led a research project identifying and systematizing best practices across the organization's work on Female Genital Mutilation (FGM) prevention. - Planned and conducted in-depth interviews with practitioners, social workers, and institutional stakeholders to understand operational challenges and behavioral patterns - Analyzed qualitative and quantitative data to identify gaps, recurring challenges, and opportunities across programs - Facilitated working sessions to validate findings and define recommendations grounded in real operational constraints - Delivered final research report used internally to inform future programs and interventions