United Kingdom
"Transforming consumer brands in to commercial growth engines" Chief Growth Officer / CMO, with 20+ years’ experience driving revenue growth, margin expansion and enterprise transformation across global consumer businesses. In addition to permanent leadership roles, supports organisations through select advisory, consultancy, freelance and interim mandates. Focused on rapid diagnostic, strategic reset and delivery of measurable revenue and EBITDA impact. Proven track record leading €1bn+ portfolios across 80+ markets, with P&L accountability for delivering sustained growth, profitability and strategic transformation. Combining brand leadership with strong commercial discipline—aligning pricing, portfolio strategy, channel development and operating models to unlock performance. Recognised for transforming brands into commercial growth engines, delivering step-change results through revenue growth management, innovation, digital and AI-enabled marketing ecosystems, and end-to-end go-to-market execution. Experienced in leading complex, matrixed organisations and building high-performing teams aligned behind clear commercial priorities.
Transforming global consumer brands into commercial growth engines. Advisor to consumer goods organisations. Open to permanent leadership, advisory and select interim mandates.
Lead the global strategy, innovation, brand building and sustainability agenda for a €1.8bn+ international portfolio across Baby, Feminine Care and Leakproof Apparel. Accountable for category P&L, growth strategy, and capability development across 90+ markets. Brands under leadership include Libresse, Bodyform, Saba, Nosotras, Nana, Nuvenia, Libra, Libero, Knix and Modibodi — market-leading brands in Europe, Latin America, and APAC. Delivered sustained growth (>7% CAGR), strengthened global category leadership, and shaped M&A and innovation programmes that redefined Essity’s growth model.
Led the global strategy, innovation, and brand equity agenda for Essity’s €1bn+ Bathroom Tissue category and consumer tissue master brand portfolio. Accountable for growth strategy, global positioning, and innovation pipeline across multiple markets. Directed brand development for leading European and global tissue brands — Cushelle, Lotus, Zewa and Regio — delivering category growth, innovation-led premiumisation, and strengthened market leadership. Partnered with regional teams to align brand strategy, sustainability initiatives, and commercial priorities within one cohesive global framework.
Built and led the global team driving strategy, innovation and brand communication for Essity’s rapidly expanding Feminine Care business. Defined global category vision, innovation roadmap and brand purpose to accelerate growth across mature and emerging markets. Scaled the portfolio into the fastest-growing brand in global intimate care, achieving leadership in Latin America, Malaysia and rapid growth in Europe, MEA, Australia . Pioneered digital and sustainability-led innovation platforms that redefined category growth.
Led the strategy, innovation and communication agenda for Essity’s €1bn+ TENA brand across both Consumer and Healthcare channels in Europe. Accountable for brand equity, portfolio strategy, and innovation pipeline serving diverse customer segments and market dynamics. Delivered category growth, strengthened market leadership and advanced the brand’s purpose-driven positioning through integrated marketing, digital activation and innovation aligned with health and sustainability priorities.
Led a team of 12 to deliver the brand, customer marketing and retailer partnership strategy for Essity’s Personal Care portfolio across the UK & Ireland. Accountable for full P&L delivery and category growth across feminine care, baby and incontinence brands, as well as retailer-branded portfolios. Drove integrated brand plans combining consumer insight, innovation and retail activation to strengthen market share and profitability.
Led the marketing team to deliver brand and commercial objectives for Cadbury and Jammie Dodgers biscuit portfolios. Drove brand growth and profitability in a dynamic, private-equity-backed environment through innovation, brand repositioning and close collaboration with sales and category teams. Strengthened retailer partnerships and revitalised heritage brands to deliver sustainable value creation.
Led cross-functional teams to deliver radical & close to home NPD for PG tips.
Responsible for full marketing mix planning, development and implementation for cooking sauce portfolio with brands including Knorr Chicken Tonight and Knorr Sizzle & Stir.