Dubai, United Arab Emirates
Responsible for the digital omni-channel commerce strategy and all online sales activities and roll-out projects in more than 25 developed and more than 45 developing markets in Europe, Latin America, South East Asia, Middle East & Africa. • Setup of a new digital customer journey & eCommerce team incl. hiring, coaching and guiding direct reports responsible for customer touchpoints and data analytics • Overseeing the development of several digital applications including the eCommerce website for vehicles & accessories, car configurator, omnichannel point of sale app, and various micro-applications therein • Definition of overall CX/ UX/ UI of all applications in line with Mercedes-Benz's luxury strategy and CI/CD standard
CEO Office - Special Projects • Project management for the CEO office • eCommerce lead - responsible for all online sales launch activities in more than 7 countries the Middle East, with a total sales volume of ca. 20,000 units. Including defining the UI/ UX/ CX of the online store, and setting up relevant processes & analytics • Responsible for the development & implementation of a holistic mid-term Middle East Strategy in cooperation with more than 50 representatives of all functional areas such as Sales, Marketing, IT, Network Development, Customer Service and HR • Co-managed the market introduction of electric cars in more than 9 countries • Responsible for the connected car program 'Mercedes me connect' within the region
• Responsible for our connected vehicle programme Mercedes me connect • Responsible for digitalization of customer touch points part of the "Best Customer Experience" programme
Supporting the team responsible for the planning and steering of the modular strategy regarding production facilities and body-in-white construction of Mercedes-Benz Cars.
Supporting the International Procurement Services (IPS) department in the whole procurement process of marketing events and production line tooling. • Negotiations with suppliers • Preparation and coordination of supplier pitches incl. demonstrations of individual solutions
Supporting the team "International Motor Shows" in the whole project planning process of A- and B- level Motor Shows for Mercedes-Benz cars worldwide. • Support in the planning and execution of the following projects: Mondial de l'Automobile 2014, Paris; NAIAS 2015, Detroit; Auto China 2014, Peking; Auto Shanghai 2015 • Comprehensive support of the team in the project management process, especially in the implementation of the new trade fair concept at the Mondial de l'Automobile 2014 in Paris • Coordination of exhibition vehicles for the Detroit Motor Show in collaboration with product management, design department and MB USA • Preparation of presentations for the board of management as well as top management of MB France and BMBS (China) • Meeting coordination, preparation and post-processing • Coordination of planning relevant topics in collaboration with internal departments, architects, stand construction companies, agencies and market partners - MB USA, MB France, BMBS (China)