Mariangela Guerra

CMO at BNESIM: “World’s Best Travel SIM Provider” 2019, 2020, 2022, 2023, 2024, 2025

Dubai, United Arab Emirates

About

Experienced CMO with a special interest in Telecommunications. Highly motivated, energetic, positive with a ‘can do’ attitude. Enthusiastic team player with creative problem solving, interpersonal, communication, organizational and multi-tasking skills.

Experience

  • CMO at BNESIM
    May 2017 - Present · 9 yrs 2 mos

    BNESIM: Worldwide roaming without roaming fees BNESIM (www.bnesim.com) is a global roaming-free mobile operator which offers worldwide data connectivity, voice and video calls for consumers and businesses to stay connected everywhere, with the best privacy and security features. Features: - Worldwide data SIM card connecting your data needs from 162+ countries across the world. - Multiple phone numbers from different countries all working on the same device to receive unlimited calls. - Pay As You Go platform. - Worldwide calls with clear and transparent rates expressed in minutes to avoid any calculation for call destination rates or currency exchange. No commitment. - A safe and encrypted way to communicate with calls, video-calls and messages with the other BNESIM customers. - A web and in-app self-care also available through a powerful proprietary BOT technology to access all the settings and advanced features of the SIM in a simple and quick way. - A rich set of OTT services to enrich the customer experience.

  • Chief Marketing Officer at Trainae DMCC
    Sep 2012 - Present · 13 yrs 10 mos

    Trainae combines the skills of design, web development, sales, digital advertising, project management, marketing and research. Collectively, our team of marketing experts, web designers, developers, internet marketers and more than twenty collaborators all over the world has over 15 years of experience in a different range of commercial and non-commercial enterprises. Our skills enable us to understand and tailor our services to best fulfill the needs of your business and commerce. Whether you are a start-up enterprise or an established business wanting to grow, we work with you to create the best possible experience for your customers and your business.

  • Marketing Product Manager at One Middle East
    May 2011 - Jul 2012 · 1 yr 3 mos

    In charge of mobile marketing activities of a start-up, joint venture between One Italia, one of the main Mobile VAS companies in Italy, and a local partner. Target of the new company is to be the first VAS (Value Added Services) provider for landline and mobile operators. Our services include Text Based VAS, IVR products, Web and mobile portals. Responsibilities: • VAS product identification, conceptualization and development • Driving product roadmap and product strategy for multiple products to deliver new customer acquisition • Develop strong relationships with 3rd party mobile partners and agencies to maximize promotional opportunities through their channels. • Create product presentations and product documents including Market Requirement Documents and product use cases to drive product activity • Managing User Experience and User interface Design • Product segmenting and competition analysis • Measure campaign success • Content Provider evaluation • Editorial management

  • One Italia S.p.A. (Roma, Italia)
    • Marketing Product Manager
      Oct 2010 - May 2011 · 8 mos

      In charge of mobile VAS marketing for all the Italian carriers (Vodafone, H3G, Tim, Wind). Responsibilities: • Mobile sites User Experience design • Create product presentations • Editorial management • Manage mobile campaigns and promotions

    • Quality Control
      Dec 2008 - Oct 2010 · 1 yr 11 mos

      Responsible for quality control check on several Mobile VAS such as music and game portals, Mobile phone top-up system, Mobile multimedia contents Responsibilities: • Test cases and report design • Tracking and reporting issues • User Experience quality evaluation • Contents quality evaluation

    • Data Entry Operator
      Jul 2008 - Nov 2008 · 5 mos

      Processing Customers personal data for One Italia E-commerce portals