Herent, Flemish Region, Belgium
HBI is an established company, operating from a 12,000 m² facility in Tholen, the Netherlands. The company is fully vertically integrated from R&D and design to manufacturing and assembly and serves customers in the agricultural, earthmoving, and industrial machinery sectors worldwide. HBI operates two strong brands: Bandenmarkt (retread tyres, contributing to circularity since 1981) and Delcora (new tyres). The company supplies multiple leading Tier-1 OEM customers across Europe and beyond.
As a CEO in Residence at WAD Capital, I conduct investment management duties, focusing on acquiring successful businesses active in the circular economy from retiring entrepreneurs and ensuring a seamless generational transition. I target SMEs within a 300 km radius around Brussels and EBITDA ranges from €1 million to €5 million. After a successful acquisition, I will step into the CEO role, driving the business towards significant growth and operational excellence. This journey blends strategic investment with dedicated leadership, fostering sustained value for the future.
Leading the Monitor Deloitte Sales Transformation offering Strategic advisor for companies in both the energy industry (storage, flexibility, generation, transport, oil & gas, utilities) as the resources industry (mining, metals, base construction materials) Deloitte Belgium sector leader for mining, metals and base construction materials
Strategy advisory with a focus on commercial excellence for energy, resources and intustrial clients.
- In charge of B2B sales for gas, power & solar products in mid and large enterprise segment; - Managing a team of regional (key)account managers ; - Drafting and implementing sales strategy (sales operating model, pricing, sales budget).
- Head of B2B Marketing Department of Belgian energy player with 12 % market share; - Managing marketing professionals + outsourced telesales unit; - Member of the TGP-Lampiris B2B Management Committee; - Defining and implementing the B2B marketing strategy (digital/non-digital); - Budget management & sales reporting (channels, segments); - Drafting, implementing and accountability of marketing communication plan; - Product management, go-to-market & business development.
- Management of the customer service, inside sales & credit department; - Defining the commercial strategy of AS24 Benelux in collaboration with the Managing Director; - Credit risk management (hedging turnover & collection of >500mio euro); - Launching successfully inside sales channel.
- Business Analyst