Eindhoven, North Brabant, Netherlands
I started my career as an electric engineer in charge of a few substations in a small country. Today, as a proud ambassador of VTScada brand in Delta Electronics, I'm responsible for the promotion of this distinguished software product in 110+ countries of EMEA region. Over the past 25 years, I've held different roles and worked in different places — from Riga to Moscow and Italy to the Netherlands — continuously learning and innovating with new hardware and software technologies to make the world of industrial control & monitoring a bit more efficient, reliable and sustainable.
Responsible for 𝐕𝐓𝐒𝐜𝐚𝐝𝐚, software offer from Trihedral (Delta group company since 2020) for Industrial and Process Automation. Budget, pricing, support, technical trainings. Product introduction, promotion through channels of distributors and system integrators. Geographical scope - EMEA. Reporting line – Sales Director IABG EMEA.
Responsible for 𝐄𝐜𝐨𝐒𝐭𝐫𝐮𝐱𝐮𝐫𝐞 𝐏𝐥𝐚𝐧𝐭 offer, both hardware (Modicon PLC M340, M580, Connexium switches) and software (EcoStruxure Control Expert DCS, GeoSCADA). Product introduction and adaptation, pricing, certification, overall marketing support. Presentations (a lot!), seminars and conferences. Competition analysis, product promotion strategy. Scope: 2014-2018 CIS countries (Russia, Ukraine, Kazakhstan, Belarus), 2019-2021 Italy.
Project management, projects in energy field - 110 kV substations (Russia, Ukraine). Digital control systems, Relay protection: management of budget and works (designing, configuration, ordering, shipment of equipment, commissioning and start-up).
Scope of responsibility - product management, the strongest world brands in SCADA area (SCADA - System Control and Data Acquisition): Citect (by "Schneider Electric"): CitectSCADA, CitectFacilities, CitectHistorian; Wonderware (InTouch, System Platform, ...) Functions: marketing support of clients, sales managers and project leaders; development and elaboration of marketing materials (leaflets, presentations, technical instructions); seminars and conferences (also regional), meetings-presentations with customers; market analysis and market strategies for product promotion.
Company - a subsidiary of Swedish company “Beijer Electronic Automation AB”, an important player in the European market of automation, official representative in Northern Europe of the world-known brands in industrial automation field (“Mitsubishi Electric”, “Citect”, “Solcon”, IDEC), main products - frequency inverters, programmable logical controllers (PLC), SCADA systems, operator terminals. Functions: products distribution in Latvia (offers, orders, invoicing); active sales (meetings with customers, product presentations, development of marketing materials); organization of trainings and seminars (customer days), fairs; actual marketing and technical management of the Latvian office. Achievements: actual start-up of company in Latvia increased sales of dedicated products, deeper market penetration (new customers, brand popularity); wide experience in sales communication in different industries and levels; highvoltage softstarters (6kV, 1MW) - sale and start-up in Cemex cement plant (Broceni); complex marine projects supervised and personally realized (cargo holds monitoring and control of big oceanic refrigerators).