Lee Chapman

Founder & CEO of CanaryAds

Greater Santa Cruz de Tenerife Metropolitan Area

About

Over 15 years of experience in online media buying and optimization, managing more than $50 million in digital ad spend across platforms such as Google, Facebook, Instagram, YouTube, and TikTok. Proven track record of scaling multiple e-commerce brands to 8 figures and driving thousands of high-quality leads across diverse industries.

Experience

  • Founder at CanaryAds
    Mar 2020 - Present · 6 yrs 4 mos

    Founder & CEO of CanaryAds. An online marketing agency specialising in Facebook, Instagram and Google advertising.

  • Treexor (8 yrs 4 mos)
    • CMO
      Sep 2018 - Feb 2020 · 1 yr 6 mos

      Management of our media buying team and marketing strategies at Treexor across all projects from digital products to 7-8 figure e-commerce stores. Highly focused and dedicated to scaling each and every project across all media buying platforms partnered with the company.

    • Media Director
      Jan 2016 - Sep 2018 · 2 yrs 9 mos

      Senior media buyer. Training & managing a team of internal media buyers active on multiple traffic sources, including SEM, Social, Display & Native. Primarily promoting our e-commerce project made up of 12+ stores. Evaluating potential products & creating an in-depth marketing strategy across all available traffic sources from budget allocation to ad delivery & optimization.

    • Team Leader - Ad Operations
      Feb 2014 - Jan 2016 · 2 yrs

      Training, managing & assisting a team of media buyers within the company promoting our in-house products on 15+ traffic sources, both SEM and display. Providing the tools & resources necessary for the team's success and ROI goals of the company. Constant review & communication with traffic sources on a daily basis in order to grow our activity.

  • Project Manager at Payments Interactive SL
    Sep 2010 - Nov 2011 · 1 yr 3 mos

    Managing a large project of 2000+ blogs via automatic content creation. Direct communication with external affiliate platforms such as Clickbank. Applying on-page and off-page SEO to all blogs at post level to assure correct positioning in the SERPS. Creating a natural looking link farm between all projects.