Brussels Metropolitan Area
As a Global Marketing Operations Manager at Ansell, I am responsible for overseeing marketing operations on a global scale. With a strong background in marketing and management, I bring a wealth of knowledge and experience to the table, having worked extensively with marketing automation platforms such as Marketo and Eloqua since 2012. From managing data-driven campaigns to lead generation initiatives, I've helped businesses in both B2B and B2C industries achieve their marketing goals. Originally from the Czech Republic, I bring a unique perspective and am always eager to take on new challenges. Reach out to me to learn more about my experience and how can we all succeed.
Ansell is a world leader in providing superior health and safety protection solutions. As a member of centralized global digital team I help to set direction for the entire marketing department. Key Responsibilities: ✔Managing marketing operations in Marketo and ensure it’s connected and synced harmoniously across the business ✔Identifying and implementing platform improvements, growth, and optimizations ✔Managing the demand generation and online customer experience ✔Analyzing data to optimize user experience across all channels ✔Supporting the regions with their marketing strategies leveraging all channels and platforms ✔Advising central digital team and regions on new technologies and marketing opportunities ✔Managing conversational marketing within the company (Drift, Salesforce' Einstein Bot)
LeadFabric is one of the oldest marketing automation agencies in continental Europe. The company works with modern marketing teams with global impact. I joined the company as a member of the internal digital agency team which is responsible for technical projects and delivery. In August 2017 I was appointed to senior position, a leading role responsible for several teams communication, project management, planning and internal training activities. Key Responsibilities: ✔ Governing marketing automation services in Eloqua, Marketo & Pardot platforms ✔ Building emails, landing pages and forms ✔ Creating email inbound nurturing campaigns ✔ Managing event & webinar campaigns ✔ Coding templates (both emails and landing pages) ✔ Implementing GDPR compliance strategy for Eloqua & Marketo instances (planning, implementing, governing) and Double Opt-in processes ✔ Testing and HTML/CSS troubleshooting ✔ Designing landing pages and websites ✔ Cleaning data and maintaining database health ✔ Supporting CRM integration process and marketing automation implementation ✔ Negotiating business proposals and preparing price quotes for clients ✔ Developing and building customer-agency partnership ✔ Organising content for internal marketing - content process, promotion ✔ Orchestrating internal marketing - email (Eloqua/Hubspot), social (LinkedIn, Twitter, Facebook, Instagram, YouTube: content, posts), paid (Google ads: search, display, video) and retargeting campaigns (Adroll)
After working in the United Kingdom for two years I decided to pursue my career in the field of marketing automation as an independent contractor. Later I was hired by my client LeadFabric for a full time position. Key Responsibilities: ✔ Supporting Eloqua and Marketo customers based in the United States ✔ Overseeing Marketo integration and webhooks ✔ Consulting email code development best practices ✔ Training users of Eloqua and Marketo
CRM Technologies helps aligning sales and marketing through a combination of best practice consulting, technology implementation and integration. I was part of the Digital Systems Engineering team and was responsible for operating the marketing automation platforms of our clients, including Oracle’s Eloqua and Marketo. Key Responsibilities: ✔ Setting up and governing e-marketing campaigns ✔ Coding templates (both emails and landing pages) ✔ Creating lead scoring modules, A/B test scenarios and forms with progressive profiling ✔ Data cleansing, and segmentation ✔ Delivering campaign reports ✔ Training of internal staff and clients with marketing automation platforms
First Data Corporation is a global provider in commerce-enabling technology and solutions, mainly focusing on payment processes and financial transactions. Reporting directly to the Marketing Operations Director, my role involved executing email campaigns within Eloqua for multiple internal customers. Key Responsibilities: ✔ Creating campaigns (building emails, landing pages and forms) ✔ Improving the workflow of Digital Media team processes ✔ Reporting on deployed email performance ✔ Working alongside the Creative team on project management