Zürich Metropolitan Area
• Built and led a new, dedicated team of senior executive communicators within Group Communications to drive high-impact strategic initiatives. • Enhanced leadership visibility and influence through tailored profiling, high-profile media placements, and structured social media framework. • Strategic Execution: Directed integrated executive communications
• Led executive communications for the EVP, Head of Pharmaceutical Operations & Technology and leadership team • Served as company spokesperson, driving media relations, managing crisis communications, and handling external stakeholder inquiries. • Directed a global team responsible for internal/external communications for Biogen’s manufacturing operations and European media relations for the commercial portfolio. • Guided global CSR and Corporate Affairs strategies, promoting Biogen's technological capabilities, multi-modality pipelines, and high-profile zero-emissions initiatives. • Built sustainable partnerships with political and commercial stakeholders
• Responsible for the executive communications of the site leadership • Created a robust communications strategy for the manufacturing site and ensuring its successful implementation and measurement • Providing strategic communications to Global PO&T functions
• Responsible for the executive communications of the EVP, President International Business and his executive team • Devising innovative multi-channel strategies to ensure maximum reach and impact of communications, including maximizing use of video (without agency support) • Responsibility for writing and editing news articles, including major corporate announcements, executive letters, talking points and video scripts • Providing video services, including storyboarding, location scouting, filming, editing and publishing for financial news, CFO-CEO news or leveraging global initiatives • Overseeing and organizing town halls, internal and external corporate events and congresses for more than 80 country managers or more than 250 employees / customers • Liasing with international Key Opinion Leaders and international media channels • Successfully launched a non-branded awareness campaign for chronic migraine in the International markets, implementing it also internally for educational purposes • Launched a new internal communication channel, helped to increase employee interactions by more than 350%
• Responsible for the executive communications for the Site Head and his executive staff • Devising innovative multi-channel strategies to ensure maximum reach and impact of communications • Assuming responsibility for writing and editing news articles, including major corporate announcements, executive letters, talking points and video scripts • Providing video services, including storyboarding, location scouting, filming, editing and publishing for financial news, CFO-CEO news or leveraging global initiatives • Increased reputation of Takeda with a compelling Takeda story and consistent messaging across the region • Improved engagement of employees through effective internal communication
• Providing creative direction for external facing campaigns, and advisory support for internal channels. This covered support to 30 countries in Europe/Canada • Analysing and managing strategic brand issues • Setting, discovering and creating briefs, brand stories, demonstrating design-thinking methodological mastery on brand projects and events • Created an internal presentation and speech training program, ‘Keynote Agility’ and trained over 100 colleagues • Social event planning, including Takeda Zurich’s Community Service Day, bringing together 280 colleagues to volunteer within the community • Designed and managed the European Leadership Conference, bringing together over 150 colleagues to align leadership around business priorities
• Developing creative direction for external facing patient support and campaigns • Overseeing and creating various brand design material including infographics, emblems for internal and external stakeholders • Developing corporate design guidelines to support consistent brand appearance • Conceptualizing and organizing image shoots at production sites as well as products in action • Completing projects in coordination with external agencies and service providers • Creating and managing dynamic content and providing toolkits and templates for country teams
• Responsible for all global corporate design projects • Brand direction for the FIFA World Football Museum, FIFA Beach Soccer World Cup and FIFA U-17 Women‘s World Cup