Barcelona, Catalonia, Spain
Content and communications leader with 12+ years of experience driving brand authority, audience engagement, and product adoption for fast-growing global tech companies. With a strong background in multichannel comms, I specialise in content strategy, PR, community management, and product marketing. At Careerminds, I lead content and sales enablement, creating messaging, content, training, and campaigns that support the full funnel. Recent highlights include a flagship AI white paper that became one of the company's most downloaded pieces of content, multiple assets spanning one-pagers, brochures, decks, case studies, and sequences, and a new tone of voice and brand identity that repositioned the company as a workforce solutions partner. Previously at Preply, I built the tutor communications function from scratch, scaling a 50k-member community, driving significant improvements in feature adoption, and tripling registrations for a global teaching conference. Before that, I spent six years at Vista leading global and regional PR. I grew media coverage by 49% YoY and secured regular tier 1 coverage for brand campaigns, product launches, acquisitions, and executive thought leadership. I focus on aligning campaigns and content with user insights and business outcomes, while building the teams and functions to deliver them at scale. Fluent in English, Spanish, and Portuguese, and conversational in Catalan, with experience living and working in three countries.
Own full-funnel content creation while enabling the sales team with the right messaging, assets, and campaigns to close deals. • Created Workforce Resilience in the AI Era, Careerminds' flagship AI white paper and the company's most downloaded asset over the past 12 months • Leveraged the white paper to engage HR leaders at the Millennium Alliance CHRO Assembly, running workshops and a follow-up nurture campaign to deepen relationships • Developed numerous sales enablement assets to support cold outreach, deals, and cross-sell activity, including one-pagers, brochures, decks, case studies, white papers, and sequences • Collaborated with marketing and design to develop and roll out a new tone of voice and brand identity for Careerminds, repositioning the company as a workforce solutions partner • Implemented AiSDR across service lines and regions, leading persona training, campaign creation, and sales team onboarding • Recruited and onboarded a direct report to support content creation, messaging, and training
Led communications and content for Preply’s global tutor base, with ownership for community, CRM, in-product messaging, and Customer Support channels. • Built Preply’s tutor communications strategy and team from scratch, creating a multichannel function that drove engagement, product adoption, and retention among a global tutor base • Scaled a 50k-member tutor community generating 36k+ monthly engagements, a 4.5/5 satisfaction score, and significantly higher GMV among members vs. non-members • Drove 300%+ growth in qualified tutors by leading positioning and adoption of the Professional Tutor badge; this segment contributes substantially more LTV • Increased adoption of AI-powered lesson insights from 60-76% through go-to-market campaigns across CRM, community, product, and customer support channels • Achieved 25k+ registrations (300% YoY growth) for the 2024 Teaching Conference by leading a full-funnel communications campaign • Recruited, managed and mentored a team of content and community managers, overseeing growth plans, and promotions
Led global and regional communications strategy, with ownership for brand reputation, earned media, content, and executive visibility across EMEA, while supporting other regions. • Directed global PR strategy and campaign execution across multiple regions, growing media mentions by 49% YoY (to 2.8k) and backlinks by 56% (to 1.2k, DA 60) • Secured 98M+ media reach for the ReferHer initiative via local and national coverage, strengthening brand association with small business empowerment • Achieved 1.7k global media placements for Vista’s Covid-19 face mask launch, contributing to significant revenue growth • Earned tier 1 media coverage (TechCrunch, Les Echos, Crónica Global, Milano Finanza) for acquisitions of 99designs and Crello through strategic communications • Elevated executive visibility with features in the BBC, WSJ, and Forbes, and speaking engagements at FT, Adweek, and Econsultancy events • Created a global, data-driven campaign on the side hustle economy, resulting in 200+ media placements and 60+ backlinks • Led crisis communications for sensitive issues, protecting brand reputation and maintaining stakeholder trust • Managed multiple PR agencies with a high-6-figure annual budget, ensuring strategic alignment and ROI
Worked at an award-winning thought leadership consultancy, managing and launching national and global campaigns for clients including Korn Ferry, Google, S&P Global, LaunchPad Recruits, Monex Europe, and Haines Watts. • Developed thought leadership campaigns, including Korn Ferry’s “Trillion-Dollar Difference” study, showcasing the value of human capital to the global economy • Research and event management for Google’s award-winning Retail Agility Challenge, an immersive event showing retailers how Google Workspace’s products could solve their problems • Crafted a new value proposition and messaging strategy for S&P Global, informed by in-depth research and stakeholder workshops • Led a press office programme for HR tech startup LaunchPad Recruits, which resulted in multiple placements including Forbes, the Economist, UKTN, HR Magazine and Real Business • Secured regular national and international coverage for Monex Europe through commentary on economics and finance stories, including a Sky News broadcast from their trading floor • Created content and led the media launch for an integrated Haines Watts campaign about the financial risks SME owners are taking, leading to an exclusive in This is Money
Communications consultancy that specialises in the education sector. I worked as a consultant for global and national clients including Grenoble Ecole de Management, the Global Entrepreneurship Monitor, Henley Business School, Lancaster University Management School and the Royal Veterinary College. • Positioned university researcher as an expert on the impact of technology on work-life balance, resulting in over 100 pieces of coverage and an opportunity to host funded seminars on the topic • Worked with students to develop case studies for earned and owned channels, and placed their stories in publications including the Guardian, the Independent and the Telegraph • Secured national television coverage for clients on BBC World News Service, Sky News and BBC 1’s The Big Questions show for topics including Greece’s Debt crisis and the transfer window • Carried out an internal communications review for a client via interviews & focus groups, and presented the findings and recommendations to the senior management team • Supported business development by drafting proposals and presenting at successful pitches
Drove the company’s growth as a leading communications consultancy in the education and skills sector: • Created new content for the website including corporate news, blogs, videos, case studies and research leading to an increase in monthly unique visitors • Managed corporate social media activity on Twitter and LinkedIn, doubling the number of followers and increasing the company’s Klout score • Carried out research to support senior management with tenders, proposals and pitches which resulted in new client contracts • Organised masterclasses and managed sponsorship of conferences to support new business development