Luxembourg, Luxembourg, Luxembourg
Creating Sustainable Growth for B2B organization. Bilingual Growth Marketer & Business Executive ▪️ Graduated with an Executive MBA & Master in Marketing, Communication and Advertising ▪️ Expert in international business development, business restructuring, go to market strategy as well as management of sales team and distribution networks in B2B and B2B2C. 🔘 PROFESSIONAL BACKGROUND: * 15+ years of international experience in Sales & Marketing: Building brands, implementing and optimizing network distribution, Products & services Innovation. * Versatile experience in Portfolio and P&L management, B2B and B2B2C with exclusive relationship management skills. * Strong track-record on managing innovative brands and leading high performing teams at both Global and Local level. * Held managerial and board positions including the full P&L responsibility of a subsidiary located in the United States. * Taken part of the launch a successful startup which has revolutionized the way people do their grocery shopping. * Led several digital business transformation programs, including supply chain and logistics optimization and enterprise information management projects (CRM, CMS, analytics). 🔘 HOW DO I ADD VALUE TO THE COMPANY: ▹ Increasing company portfolio revenue and optimizing results by creating new marketing and sales strategies to grow online and offline business. ▹ Building strong strategic leadership skills in managing cross-functional teams. ▹ Using my international experience ▹Focusing on brand awareness, communication and customer experience. ▹ Operating at the strategic and operational level to support the company’s goal to secure their future by implementing successful and sustainable growth. ▹ Empowering my team members by acting as a mentor to help them develop their talent. 🔘 KEY IDEAS: Expertise: Sales Leadership | Team Management | Go To Market | Digital Transformation | Revenue Growth | Category Management | P&L Responsibility | Executive Coaching |International Business | Strategic Partnerships | B2B Marketing | Marketing Strategy | Brand Positioning | Talent Development | Innovation | Innovation | Trade Marketing | Organizational Transformation | Lifestyle brands I am always open to expanding my network. Let's talk? ✉ [email protected]
Newcard is a B2B e-health company specialized in remote patient monitoring. Developed a growth strategy, generating an increase in revenue of +55% and increasing the number of monthly customers usage by 50% in two years Grew platform end-users by 150% in two years Right hand to the CEO: Secured new funding from shareholders to reorient the company’s products to new markets, established the management and reporting structure between shareholders and operations Built a new sales team and trained customer service to increase sales and productivity Expended the business outside France Improved product, service and performance through cross-team collaboration
Coached and trained managers and teams in France and Belgium in leadership, sales and operational excellence (e.g: Toyota, PwC)
👉 Launched a distribution company of high end spices and delicatessen for the Food & Hospitality sector.
Followed the Executive MBA program of ESSEC & Mannheim 👨🎓 Ranked #27 worldwide, #2 in France by Financial Times in 2022 and #26 by QS Global MBA programs PROGRAM GOALS & CONTENTS: ➤Acquire relevant knowledge and tools readily applicable to the challenges of today and tomorrow. ➤Developed a 360-degree view of business and expertise in all corporate functions. ➤Gained an international perspective on doing business through a program conducted between France and Germany with professionals from around the world (15+different nationalities represented). ➤Embraced cross-cultural business environment through study trips to Spain, USA, and Singapore. ➤ Leadership Development TWO MAJOR PROJECTS CONDUCTED: 1) Social project - Collaboration with the NGO “Aide et Action”. Multipurpose project including: • Fundraising and support to organize the event “La course des cartables” • Support the program “Education for Women now”, this project aims to ensure that an additional 3 million women can unlock their potential and have access to quality education by 2025 🔎 I have been the project initiator with the NGO and involved in the steering committee. 2) Strategic project – the capstone of the ESSEC & Mannheim EMBA An Entrepreneurial journey teaming with 5 others EMBA participants. From the exploration of the food delivery business to re-empower the old adults and give them back a role in society, mainly by fostering intergenerational transmission. We have built a complete business plan to launch a service called Boomers Booster which aim to change the way old adults live their life while they retire.
👉 Get promoted as a CMO ➤Developed the overall multi-channel distribution strategy and managed a team of 5 marketing specialists in France and the USA. ➤Managed the marketing strategy for the 3 business units with an OPEX and marketing budget of 1,2M€. Achievements: ▹Implemented a new marketing strategy for each business unit including product management, branding and positioning, go-to market and customer acquisition. ▹Enabled the group to enter the B2C market by launching the new brand "Silpat®️" focusing on branding, social media campaign, innovative packaging, and a new product development process followed by 20 new products created. ▹Partnered with the CEO for the M&A (1,4M€) of a startup to accelerate and improve product development and answer customer needs based on the Voice of Customer study. ▹Launched an e-commerce website in 6 months based on agile development after changing the sequence due to the COVID-19 crisis; ROI reached within 3 months on the platform. ▹Developed the corporate marketing with a new positioning and strategy for internal and external purposes. ▹Improved the customers satisfaction rate and retention based on 2 voice of the customer market studies. ▹ Built the team from scratch integrating internal employees and hiring new talents.
👉 Accountable for the Distribution Business Unit, with a 25M€ annual turnover. 👥 Managed a team of over 25 people, in geographically dispersed locations across France and the USA. 🎩 Managed as ad interim a second business unit for industrial customers, restructuring the team, reevaluating pricing and improving customer management. Achievements: ▹Increased sales by 3% in a competitive environment by regaining market share and increasing the EBITDA above the forecasted budget. ▹Implemented a new CRM (Salesforce) and increased the overall margin by 1,8%. ▹Defined a new customer segmentation strategy which improved the efficiency of production lead times, stock availability and account receivables. ▹Reduced by 10% the expenses related to sales efforts, through a sales performance management program, which came with a new incentive system linked to the new segmentation. ▹Built a strong and efficient team by hiring new sales talent, reorganizing the sales structure and redefining the responsibilities, focusing on Key accounts management and sales territory optimization. ▹Established a new branding strategy to emphasize and leverage the power and awareness of the brands. ▹Eased the quote and bid system to speed up the response time in order to regain market share. ▹Won a bid for a pharmaceutical project for Sanofi's new factory representing 1M€+ on a 2 years contract.