Madrid, Community of Madrid, Spain
I was born in Mendoza, Argentina, facing a vineyard. That beginning shaped everything that followed. For over twenty years I have worked at the intersection of fine wine and luxury strategy — repositioning wine brands so they stop competing on price and start commanding it. My methodology transforms the traditional volume pyramid into a value diamond: reinforcing the top tier, sustaining the middle, and deliberately narrowing the base. Today I am based in Madrid, and my work spans five continents. I advise wineries across the world on portfolio strategy, brand architecture, luxury narrative, and international market positioning — with a focus on the US, UK, Canadian, Brazilian, and European markets. I am the founder of Winifera and Winelux, Brand Manager LATAM for Tim Atkin MW — a partnership of over twelve years — and franchise holder of the IWC Wine Industry Awards Argentina. I serve as Academy Chair at World's Best Vineyards and as a member of the Association of Wine Educators and the Guild of Food Writers. I contribute regularly to Wine Searcher and IWC Insights. I do not simply consult on wine. I give it a global voice. Founder · Winifera | Winelux · Brand Manager LATAM, Tim Atkin MW · IWC Wine Industry Awards Argentina · Academy Chair, World's Best Vineyards · Member, AWE & Guild of Food Writers · Wine Searcher Columnist
Como líderes en la consultoría vinícola con más de una década de experiencia, en Winifera brindamos soluciones personalizadas para que las bodegas alcancen su máximo potencial en un mercado global competitivo. Nuestro equipo multidisciplinario, especializado en economía, sommeliería y negocios internacionales, ofrece asesoramiento en áreas clave como benchmarking de vinos, creación de líneas de vino exitosas, relaciones públicas y más. Si buscas convertir tu pasión por el vino en un éxito comercial, Winifera es tu socio ideal. 🌍🍇 #ConsultoríaVinícola #ÉxitoEnElVino Winifera: Elevating Your Wine to the Next Level 🍷🚀 As a leading wine consultancy with over a decade of experience, Winifera provides tailored solutions for wineries to achieve their full potential in a competitive global market. Our multidisciplinary team, specialized in economics, sommelier expertise, and international business, offers guidance in key areas like wine benchmarking, successful wine line creation, public relations, and more. If you're aiming to turn your wine passion into commercial success, Winifera is your ideal partner. 🌍🍇 #WineConsultancy #SuccessInWine
The Academy The World’s Best Vineyards Academy is the mechanism used to create The World’s Best Vineyards list. The Academy comprises nearly 500 leading wine aficionados, sommeliers, and luxury travel correspondents from across the globe. Each has been selected for their expert opinion of the international wine and wine tourism scene. To create the Academy, and give it a fair representation of the global wine scene, we divide the world into geographical regions. In each region we appointed an acknowledged expert as the Academy Chair. They were responsible for recruiting 36 individuals (a balanced mix of wine aficionados, sommeliers, wine trade, luxury travel correspondents and anyone whose regular hobby and passion is visiting wine regions) to nominate their seven top vineyard experiences. The voters could nominate up to 3 vineyards inside their voting region and at least 4 from outside their voting region. There were no preset list of requirements but the Academy went beyond the wines and looked at the whole experience. The restaurant, tour, ambiance, staff, the view, the price, reputation, accessibility, everything that makes a vineyard visit a valuable and rewarding experience for visitors.
Wine Educator | Member, Association of Wine Educators (AWE) Designing and delivering high-level masterclasses and tastings for trade professionals and advanced wine enthusiasts, combining academic rigour with editorial narrative. Specialist in Argentine viticulture — from Salta to Patagonia — at WSET Diploma level.
Contributor to Wine-Searcher Wine Voices, developing editorial content focused on global wine markets, fine wine positioning and regional analysis. My work combines market data, vineyard insight and producer perspectives to explore how wines behave across pricing, availability and international markets.
As Brand Manager for South America, I oversee the strategic development and execution of Tim Atkin MW's presence across the region. My responsibilities encompass a wide range of activities, all aimed at enhancing brand recognition, fostering relationships, and ensuring the successful delivery of Tim Atkin MW's objectives within the wine industry. Key Responsibilities: Brand Strategy & Positioning: Develop and implement strategies to strengthen Tim Atkin MW’s reputation as a leading wine critic and communicator in South America. Wine Report Management: Coordinate the service of the annual tasting process for the Argentina Wine Report, ensuring seamless logistics, effective communication with wineries, and the timely delivery of results. Relationship Building: Serve as the primary point of contact for wineries, trade professionals, and regional organisations, building strong relationships to support mutual growth. Event Coordination: Organise and manage tasting events, masterclasses, and wine-related activities to promote Tim Atkin MW’s work and engage key stakeholders in the region. Market Insights: Provide insights into market trends and consumer preferences, helping to shape the brand’s strategy and offerings in South America. Team Collaboration: Work closely with the global Tim Atkin MW team to ensure alignment on goals and initiatives.