Divonne-les-Bains, Auvergne-Rhône-Alpes, France
Concept store déco & lifestyle à Divonne-les-Bains. Sélection européenne colorée, feel-good & inspirante.
Line management of Content Managers. Allocation of production projects. Oversee content production approach and day to day relationship with agencies. Project budget management. Portfolio alignment and ambassador.
Plan the content production (digital, imagery, videos and range point of sale) to improve customer’s experience. Safeguard the brand identity, tone of voice and regulatory compliance in all brand content, both internal & external. Set & manage content production budgets (production agencies management - from pitch to selection to negotiation and production supervision).
- Translation of the POV into a communication strategy across the whole customer journey. - 360° product/range core content plan for all channels visible by our customers (online & offline) / packaging definition and creation, point of sales information. - Digital content management & production with data and content team (photos, videos, editorial). - Budget management & communication agency coordination. - Performance monitoring & continuous improvement with product team. - Conducting trainings on how to impact and drive customers online and in-store so we make sure they purchase our products.
Communication of a specific range of products through several channels (brochures, commercial leaflets, digital) working with range teams, creative teams and agencies. Briefing of communication agencies, photo studios. Production monitoring. Creation of editorial content.
Preparation, promotion and marketing of package holidays. Meeting target sales (Top 3 sales rep out of 20). Budget management. Dealing with customer queries and complaints. Providing advice about the destinations.
PR / event coordinator / editorial content.