Dülken, North Rhine-Westphalia, Germany
Strong analytical mind with marketing background, experienced in building dashboards in Tableau, proficient in online analytics. Passionate about product and brand development.
Establishing end-to-end MDM processes, Enabling business continuity and improvements
Participating in marketing research studies by analyzing and interpreting marketing research data, writing client reports, and constructing presentations, with a focus on FMCG product innovation.
Market Research Consulting Programme Intern in Shopper Technology Europe team: - working on quantitative reports for mobile eye-tracking studies in Saudi Arabia, Russia, Italy, (analyzing shoppers' path schemes, additional expositions effectiveness, trade displays effectiveness), - reviewing promotion effectiveness across different channels of distribution with NPVO data, - using stationary eye-tracking data in ROPO analysis
Assisting the team in media communication's planning in multiple Personal Care FMGG categories.
- Leads a team of Business Intelligence analysts, as well Quality Assurance specialists within Client's organization, - Defines BI Toolkit, KPI reporting, Tableau based visualisation suite and their development, - Supports Merchandising, Procurement & Marketing with data-based recommendations, - Ensures contractual SLAs are met through team management, third party tools developments, manages key stakeholders,
- Supported senior management through development of visual dashboards in Tableau, tracks performance of key initiatives, - Managed, functionally lead and play the client facing role for a team of off-shore analysts, - Delivered regular analyses of commercial performance of a portfolio of consumer electronics, printing & office supplies products across 10 EU countries utilizing syndicated market information in order to find growth opportunities, - Analyzed drivers of online growth, pain-points in customer journey on client's e-commerce platform, - Identified key factors of changes in KPIs to generate insights to audiences across business structure, from product managers up to senior management, - Used SQL, SAS EGuide, Tableau on daily basis to generate insights for key categories of client's business.
Participating in marketing research studies by analyzing and interpreting marketing research data, writing client reports, and constructing presentations, with a focus on FMCG product innovation.
Responsible for communication's planning for Oral Care in CE region.