Oman
A highly skilled Senior Brand Builder/Leader and Strategic Thinker with a deep knowledge of looking after brand activity within global business. Setting up activities that deliver business results, I identify and deliver with a heavy emphasis on managing global key stakeholder/C-Level relationships. Brand Marketing |Relationship & Stakeholder Management | Leadership | Communications | Project Management | Fluent in English & Italian MAJOR ACHIEVEMENTS: - Vodafone Group and local market liaison (incl. relationship management, group agenda implementation etc.) - Development of channel and omni-channel-specific guidelines (retail/online/mobile) - Campaign consultancy and roll-out (incl. digital, engagement) - Brand legal management incl. TMs, copyright and brand licensing - Developing numerous product go-to-market guidelines and strategy (including brand migration work) - Reviewing all Vodafone Group creative, for all markets - Digital delivery of Brand Engagement programmes for Vodafone Group (incl. digital communications guidelines) - Managing global standards for all Vodafone marketing campaigns from 21 markets - Delivering Vodafone Firsts global brand engagement platform (incl. digital, media and reporting) - Leading and running the global brand reviews for all Vodafone Group markets - advising CEO’s on strategy - Developing brand identity guidelines (incl. online and retail) and rolling-out (incl. global photography/illustration) - Standardising brand measurement for Vodafone - Strategy for and relaunching of MPESA brand for Vodafone - Strategy for and relaunching of the Vodafone brand identity
Responsible for segment marketing, pricing & proposition, brand/communications, insights and CVM.
Marketing Director for Wing Specialized Bank in Phnom Penh, Cambodia. Responsible for product marketing, brand/communication and CVM. Revenue accountability for all revenue derived from all Wing accounts.