Brussels, Brussels Region, Belgium
In charge of the Master’s program in Advertising and Commercial Communication at IHECS (Brussels) and PhD in Information and Communication from UCLouvain, I focus on a topic that truly fascinates me: advertising ethics. I teach this subject with conviction, guiding future communication professionals toward more conscious, responsible, and sustainable practices. Alongside my academic work, I serve as a board member of the Advertising Council and Do Not Call Me, the non-profit organization that regulates telemarketing in Belgium — two arenas where ethical challenges meet the day-to-day realities of the sector. What drives me? My students, the joy of sharing knowledge, and the pursuit of fair, authentic, and meaningful brand communication.
Professeur principalement dans l'orientation publicité et communication commerciale