Lars M.

Operations in a nutshell

Nuremberg, Bavaria, Germany

About

Managing people and processes Leadership I do not look into new sources for our business, please contact adidas sourcing directly. Thanks!

Experience

  • Entrepreneur at LaMa
    Feb 2026 - Present · 5 mos

  • adidas (23 yrs 4 mos)
    • Senior Director Sportswear Women, Men, Kids and Speed APP in CCH and responsible for CCT
      Oct 2021 - Jan 2026 · 4 yrs 4 mos

      Sportswear as business segment is becoming very important and with the recent restructuring this area is the biggest Netsales driver within adidas. We create products for the Consumer segment between performance and fashion. While the job has not changed the priorities and projects did. Digital and sustainability are within the core of the area. Fit, comfort and perception are additions to the portfolio. Speed and agile way of working are fundamental for the business and for my job. Update 1st of May 2023: additional responsibilities on the Leadership of the team in Tokyo Japan. With experience for four years in Japan, I am happy to take on the fantastic team in Japan as well.

    • Senior Director Individual Sports APP MEN
      Jul 2020 - Sep 2021 · 1 yr 3 mos

      Leading and managing the Individual Sports Men's apparel operations team, including the Business Unit of Running, Training, Core and Sportswear as well as being the lead of the Materials Team across all divisions within Individual Sports. My team is working in close collaboration with the pattern, costing, planning, marketing and design teams internally as well as the Liason Office and supplier. Supervising the teams and implementing the company strategy to fulfil the company goals. especially sustainability goals in the material and development areas as well as the digital creation as an End to end construct within the company. Ensure full understanding of process and calendar within the team. Working on allocation strategy and business updated for business partners.

    • Senior Director Individual Sports APP and A&G
      Sep 2019 - Jun 2020 · 10 mos

      Back in the Headquarter I’ll be leading the Individual Sports BU for Development of Apparel and Accessoires and Gear. Representing the department inside and outside of adidas is on the agenda as well as driving projects to bring great products to market. Training, mentoring and work with the team members is one of the priorities. The main tasks remain the same in regards to allocation and process /calendar optimization. The product palette contains accessories and apparel for adidas.