Dubai, United Arab Emirates
I’m a results-driven business executive with over 15 years of international leadership experience across Europe, the Middle East, and Africa - and today, managing global operations from Dubai. I specialize in leading large-scale transformations, optimizing P&L performance, and scaling international teams in complex matrix environments. My track record includes growing global project portfolios 3x+, exceeding KPIs in challenging markets, and driving major operational turnarounds. Throughout my journey at ABB, I’ve successfully restructured business units, rolled out global operating models, digitized portfolio management, and led multimillion-dollar energy infrastructure and Power Quality projects worldwide. I’m passionate about enabling teams to thrive, building future-ready leaders, and delivering long-term stakeholder value. Let’s connect if you're looking for bold, forward-thinking leadership in industrial operations, power infrastructure, or transformation strategy.
Leading the Power Division of GECO ME with a focus on strategic growth, operational excellence, and innovation in the energy and engineering sector. Reporting to the Albatha Engineering leadership and aligning closely with the Group’s long-term vision. ✅ Strategic Leadership – Shaping and executing the long-term vision and growth roadmap for the Power Division in alignment with Albatha Group’s engineering objectives. ✅ Business Development & Partnerships – Driving market expansion through strategic partnerships, client engagement, and identifying growth opportunities in traditional and renewable energy sectors. ✅ Operational Excellence – Overseeing full-cycle project execution, ensuring high standards in safety, quality, and efficiency across engineering, procurement, and construction (EPC). ✅ Financial & Commercial Management – Managing P&L, budgeting, and commercial performance to ensure profitability and long-term sustainability. ✅ Organizational Development – Cultivating a high-performing team culture, promoting leadership development, and optimizing organizational structures to support scalable growth.
Leading global operations for Power Quality solutions with a mandate to scale performance, expand international project delivery, and drive strategic transformation across multiple regions. ✅ Scaled project volume 3x globally and grew workforce by 75% ✅ Exceeded revenue, profit, and cash flow KPIs for consecutive years ✅ Improved on-time delivery by 25% through digital portfolio optimization ✅ Built a high-performing international team and implemented a matrix setup supporting global growth
Oversaw multi-country operations across the Middle East and Africa, managing P&L, transformation strategy, and team development in high-growth and transitional markets. ✅ Delivered $50M+ in new business aligned with de-risked portfolio strategy ✅ Restructured cluster operations across UAE, Egypt & South Africa ✅ Strengthened customer relationships and built leadership capacity across business lines
Led the UAE operations for turnkey substation projects, overseeing execution, financial performance, and customer satisfaction across large infrastructure programs. ✅ Spearheaded financial turnaround of legacy projects ✅ Drove first strategic wins aligned with service-led transformation ✅ Developed a future-ready team with a strong customer focus
Directed operations for 11 local product groups in the region, managing a $230M portfolio across turnkey substations, extensions, and service projects. ✅ Successfully rolled out ABB’s new Operating Model regionally ✅ Built a motivated and skilled cross-regional operations team ✅ Improved governance, delivery standards, and centralized engineering utilization
Transformed a reactive subcontracting unit into a profitable and independent service business with strong sales, technical, and operational capabilities. ✅ Doubled service orders and revenue within 3 years ✅ Boosted productivity by 20% through restructuring and key hires ✅ Built a proactive, customer-facing sales team and expanded service portfolio
Built a niche engineering firm delivering PLC/HMI software and IT services to machinery manufacturers and engineering firms. ✅ Developed standardized HMI software modules for equipment variation management ✅ Provided complete IT and automation support to SME clients ✅ Achieved income parity with full-time employment by 2006/07