Benjamin Petitjean

Luxury Industry Leader | Experiential Luxury | Luxury Hospitality | Fine Watchmaking | Global Business Development | Retail Expert | UHNW Advisor

Geneva, Geneva, Switzerland

About

Luxury business executive and entrepreneur with 18 years of international experience across fine watchmaking, jewelry, fine wine, and luxury hospitality — including a decade at Richemont Group (6.5 years based in Japan) and 2.5 years at Sotheby's. Founder of ViniLux, a boutique consultancy operating at the intersection of strategic advisory, experiential design, wine & beverage solutions, and brand education. ViniLux partners with luxury Maisons, hospitality groups, and private clients to transform customer experience into a genuine driver of differentiation, emotion, and long-term value. Current mandates include Necron AG and Crurated, alongside ongoing advisory work with luxury and hospitality companies across Europe and Asia. Known for deep cultural fluency across French, Swiss, and Japanese luxury markets, board-level commercial thinking, and a network built over nearly two decades at the highest levels of the industry.

Experience

  • Commercial Director at Necron Group AG
    Mar 2026 - Present · 5 mos

  • Switzerland Representative at CRURATED
    Feb 2026 - Present · 6 mos

  • Company Founder & Owner at ViniLux
    Apr 2025 - Present · 1 yr 4 mos

  • Guest Lecturer at ISG Luxury Geneva
    Nov 2025 - Present · 9 mos

  • Jury Member & Guest Lecturer at CREA - OMNES Education
    Jun 2025 - Present · 1 yr 2 mos