Hamburg, Hamburg, Germany
Development and execution of the growth strategy for stationary retail (Grocery, Drugstore, Convenience, and Special Trade) across the DACH region, including the launch of multiple brands and products in beverages (non-alcoholic), food, supplements, hot drinks, and pet food Building a sales organization covering Key Account Management, Field Force, Trade Marketing, and Inside Sales
Leading a Team of 90 fritzees in field force & key account management over 2 hierarchies Development and implementation of sales strategy in German food and beverages retail and e-commerce channel
Development and management of the Key Account Management department with a Team of two KAMs Strategy conception and implementation Management of >60 accounts in food retail and specialist retail