Roy Kerkhoff

Business Development Manager at CHERRY

Jávea, Valencian Community, Spain

About

Key Competencies: ► Business Development ► Partnerships ► Partnership development ► Customer Relations ► E-commerce ► Sales ► International Sales ► Public Relations ► Account Management ► B2B ► B2C

Experience

  • CHERRY (Jávea, Valencian Community, Spain · Remote)
    • Business Developer Emerging Markets
      Dec 2025 - Present · 7 mos

    • Retail Key Account Manager Europe
      Oct 2023 - Dec 2025 · 2 yrs 3 mos

      Responsible for both developing and managing the Retail business for CHERRY Peripherals and CHERRY XTRFY Gaming products with Key Accounts Retail in Europe. Taking the lead for initiating and developing our commercial Retail strategy to grow sales within the Retail (omni) channel for all Office and Gaming products. My focus regions from 2026 and onwards: Benelux Iberia Emerging Markets: India, Middle East + GCC, Israel and APAC Engaged new Retail customers: UK: Currys - secured fully equipped 1 meter Gaming Bays in 58 Mega Stores Maplin Benelux: Coolblue Megekko Alternate Levix FNAC VandenBorre Carrefour France: FNAC DARTY - selection of products are being showcased in FNAC top-10 stores Boulanger cDiscount Iberia: PCDIGA Radio Popular Worten FNAC Spain Eastern Europe: Alza HP Tronic

  • Playseat® (9 yrs 10 mos)
    • Interim Senior Key Account Manager
      Nov 2020 - Jan 2023 · 2 yrs 3 mos

      Part of the team that grew the global business x10 since 2014. Managing the Global Key Accounts Responsilbe for setting up the Amazon Pan EU distribution agreement and the implementation within the company Responsible for sourcing and/or managing the following official partnerships to grow global market share: PlayStation NBA (National Basketball Association) FIA (Fédération Internationale de l'Automobile) Project CARS (Slightly Mad Studios) DiRT (Codemasters)

    • Interim International Key Account Manager
      Apr 2014 - Nov 2020 · 6 yrs 8 mos

      Responsible for recruiting and managing of new International account(s) for Playseat® and developing partnerships through the coordination of sales, sales operations and technical support teams at a global level. Responsible for account penetration development, customer satisfaction and sales growth for short and long term results. I've managed to generate sales and longterm partnerships in new territories, such as: Russia, Hong Kong, Macau, Taiwan, Singapore, Israel, Lebanon, Jordan, Greece, Finland, United Kingdom, Austria, Switzerland, Portugal, Czech Republic, Slovakia, Moldova, Georgia, Romania, Lithuania, Estonia and Poland. From 2020 and onwards my main responsibility will be to establish the Playseat® business in the US.

    • Interim Account Manager
      Apr 2013 - Apr 2014 · 1 yr 1 mo

  • HelloTV (3 yrs 11 mos)
    • Sales Advisor / Marketeer
      May 2012 - Apr 2013 · 1 yr

      Responsible for customer retention and the overall consumer satisfaction side. Developed a strategic businessplan to serve our existing and new customers and to retain them within the business holding.

    • Sales Advisor
      Jun 2009 - May 2012 · 3 yrs

      Multichannel retail selling TV's, Audio and additional accessories, during my study, for the largest retailer in the Benelux

  • Customer Service at T-Mobile Nederland
    Feb 2007 - Jun 2008 · 1 yr 5 mos

    Part-time during beginning of my study

  • Wachtmeester der 1e Klasse at Koninklijke Marechaussee
    Oct 2001 - Oct 2006 · 5 yrs 1 mo

    General Investigation Officer in the rank of Sergeant 1st class with the Royal Military Police at Schiphol Airport.