Brussels Metropolitan Area
With over a decade of expertise in the realms of data and digital transformation, I currently serve as the Chief Digital, Data & AI Officer at Belfius Bank & Insurance, a leading Belgian financial institution. In this pivotal role, I spearhead the development and execution of state-of-the-art strategies in digital transformation, data utilization, and artificial intelligence, driving forward business expansion, operational efficiency, and continuous innovation. I oversee a dynamic team of more than 200 dedicated professionals, encompassing a spectrum of talents from product management and user experience design to data science and AI specialization. Together, we harmonize efforts to harness the potential of data and AI, aligning with our strategic objectives. Moreover, I serve as a non-executive board member at Cyclis, a pioneering company committed to advancing sustainable mobility through bike leasing. Within Belfius, my leadership journey has included pivotal roles such as Head of Vision and Strategy, where I led a multidisciplinary team in establishing a digital neobank in collaboration with Belgium's leading telecom provider. These experiences have positioned me at the forefront of innovation, driving transformative visions across domains including data utilization, AI integration, customer-centricity, and platform economy initiatives. My academic background includes a Master of Science in International Marketing from Coventry University, complemented by proficiency in Dutch, French, and English languages. Fueled by a profound passion for data-driven innovation and societal impact, I thrive on collaborative endeavors with diverse teams, consistently delivering exceptional value and service to our esteemed customers and stakeholders.
Spearheaded organization's digital transformation, data management, and AI initiatives, with a proven track record in driving innovation and mobile banking app development within the banking sector. • Expert in deploying cutting-edge technologies, data analytics, and AI to streamline business processes, elevate customer experiences, and bolster revenue growth. • Crafted and executed a mobile-first digital strategy to accelerate the bank's digital transformation, focusing on customer engagement, channel optimization, and digital product innovation. • Directed the establishment of stringent data management frameworks, ensuring data integrity, security, and compliance with data governance, quality, and privacy standards. • Pioneered the integration of AI and machine learning across business units, enhancing risk management, compliance, marketing, and customer service through (gen-) AI-driven solutions. • Cultivated a culture of innovation, encouraging collaboration and experimentation to unlock new avenues for organizational growth and market differentiation. • Forged strategic alliances with tech vendors, fintech innovators, and academic entities to secure access to avant-garde technologies and propel banking industry innovation. • Vigilant in maintaining adherence to regulatory mandates, including stringent data protection laws and cybersecurity and risk management protocols. • Played a pivotal role in executive leadership, aligning with the C-suite and board on strategic direction, resource allocation, and reporting on the impact of digital, data, and AI endeavors on business outcomes.
• Data Strategy Leadership: Spearheaded the development and execution of a comprehensive data strategy, aligning with key business objectives and setting a clear vision for data asset optimization. • Advanced Data Architecture: Oversaw the continuous enhancement of a scalable, robust data architecture, facilitating the organization's evolution, including cloud transformation, and selecting cutting-edge technologies for data management. • Data Governance Expertise: Implemented stringent data governance frameworks to ensure data integrity, quality, and security, while also managing data stewardship, lineage, and metadata. • Data Privacy Champion: Guaranteed adherence to data privacy laws such as GDPR and CCPA, crafting robust data protection and access control policies. • Analytics and Insights Architect: Partnered with business leaders to leverage data for enhanced decision-making, process optimization, and innovation, fostering self-service analytics and supporting advanced analytics projects. • Reporting Strategy Innovator: Developed and executed a comprehensive reporting strategy to provide actionable insights, track performance metrics, and support strategic decisions. • Data Culture Advocate: Cultivated a data-centric organizational culture, enhancing data literacy and competency through targeted training and educational initiatives. • Stakeholder Collaboration: Engaged with a broad spectrum of stakeholders, including C-suite executives and external partners, to align data initiatives with business needs and articulate the strategic value of data.
• Non-Executive Board Member offering independent, high-level strategic advisory services to ensure robust governance and oversight. • Instrumental in enriching board deliberations with objective insights, diverse viewpoints, and targeted expertise, driving enhanced decision-making. • Key contributor to the development and execution of long-term objectives and strategic plans, with a focus on international growth. • Skilled in making critical strategic decisions and overseeing the performance of the CEO and management team. • Vigilant in monitoring the financial health of the company to safeguard assets and ensure fiscal responsibility.
Digital trainee program at Belfius Bank & Insurance. Cross channel & devision course ranging from project management, digital sales through digital marketing. Follow-up on the latest trends & developments in digital & mobile banking Development of ideas & initiatives of mobile banking with a digital touch in collaboration with different departments of Belfius (IT, Marketing, Communications, Sales). Realisation of projects in digital & mobile banking, from concept through launch. Creation & optimization of an excellent user experience.
Exhibition Assistant at FISA. The group FISA specializes in organizing fairs, exhibitions and events. FISA organizes Batibouw as well as interior and outdoor inspired events like COCOON (Brussels Expo), SFEER (Flanders Expo) and its newest addition since February 2012, A.CITYLIFE in Antwerp Expo. FISA is also present in other industries, as a reference shareholder within the Challenger Organisation. More specifically in high-end events, like the Summit meetings in Deauville. FISA is part of the DEFICOM GROUP, active in the communication, media and entertainment sector.
- Assisting and coordinating around the launch of the BenCham Web Application - Website maintenance - Assisting in the execution of seminars, summits, conferences, high-level dinners and other events - Helping to coordinate activities between partners within the projects - Assisting in planning key projects and events - Assisting in writing and designing invitations and reports for events - Cooperating with the direct marketing and email-marketing of events