Vienna, Vienna, Austria
15+ years of experience spanning telecom and pharmaceutical industries, including exposure to digital and fintech businesses, with 10 years in group-level roles covering Central and Eastern Europe. Driving business performance in multiple markets through commercial execution, KPI governance, and transformation. Experienced in shaping direct and partner-driven commercial models and sales organizations. In my most recent role at A1 Telekom Austria Group, I led the group-level steering process and contributed to executive decision-making for multiple CEE markets, working closely with operating companies and senior leadership. During an interim leadership assignment, I directed commercial and customer domains in 7 CEE markets, delivering: • 5% customer base growth during COVID • ~6% reduction in customer service OPEX • ~15–20% fewer service interactions Selected contributions include regional pricing initiatives protecting profitability during inflation, go‑to‑market alignment across countries, commercial transformation programs, support to new business build-up (incl. fintech / A1 Bank), and earlier experience developing and positioning a regional pharma brand. Background in overseeing key revenue, cost, and profitability drivers. Demonstrated ability to develop successors, mentor talent, and strengthen organizational capabilities. Collaboration with Oliver Wyman and application of Vodafone best-practice frameworks. Development: Stanford University (Digital Transformation), Six Sigma, leadership programs. Executive feedback: “Successfully delivered both business and people agendas, enabling A1 Group to overreach financial goals during the COVID crisis.” Gernot Rasch, A1 Telekom Austria Group “Achieved one of the best outcomes among all Vodafone partner markets worldwide.” Jessi Yi, Vodafone Based in Vienna
Exploring the next leadership opportunity in commercial and business performance. Focused on professional development, industry exchange, and market insights.
• Led group-level performance steering across 7 CEE markets and 8 operating companies, ensuring consistent execution in a complex matrix environment • Aligned pricing, go-to-market, and business improvement initiatives across markets • Challenged subsidiary C‑1 on performance gaps and corrective actions ahead of Group CEO/COO reviews • Supported A1 Bank International expansion through governance, product positioning, and go-to-market setup
• Functionally led commercial and customer domains across 7 markets (group department of 8 direct reports), serving as Interim Head (Jan 2020 – Feb 2021) and subsequently as Deputy Head • Reviewed performance with subsidiary leadership teams, driving corrective actions against commercial, customer and efficiency targets • Led transformation initiatives across sales, customer experience and digital channels • Ensured alignment between group priorities and local market implementation • Delivered 5% customer base growth and cost reductions during COVID period
(transitioned into group role starting January 2016 in parallel with local responsibilities) • Led B2B commercial excellence across 7 markets • Established regional B2B digitalization blueprint and transformation roadmap, driving sales enablement across pipeline management, CPQ, sales performance and marketing automation • Aligned business cases, investment priorities and commercial execution across operating companies, balancing customer value, growth and profitability objectives • Rolled out Vodafone sales performance methodologies across CEE markets • Supported strategic commercial initiatives across portfolio development and operating company integration
• Member of Sales Leadership Team • Built and led B2B Development & Operations department (CMO-2 level) of 11 direct reports • Oversaw pricing, forecasting, business analytics, sales infrastructure, performance steering, and commercial support processes • Contributed to 15pp subscriber market share growth (2011–2016) • Supported development of direct and partner-driven sales structures
• Owned commercial planning, forecasting and budget management processes supporting nationwide channel expansion during telecom scale-up phase • Contributed to sales channel strategy and commercial infrastructure development
• Led marketing department • Developed and positioned a regional pharmaceutical brand across Western Balkans (M&A context) • Introduced pricing, portfolio, and commercial frameworks
• Managed commercial and operational aspects of a family-owned business • Developed market presence and customer base in a challenging environment