Brussels Metropolitan Area
Sales Leader & Board Advisor | 20+ Years in Digital Transformation, Global Partnerships & AI Growth I am a growth catalyst. For over two decades, I have operated at the intersection of high-level strategy and hands-on execution, helping global enterprises and high-growth scale-ups navigate the complexities of the digital economy. My approach is rooted in a simple but powerful philosophy: Combine a data-driven mindset with a deep passion for people to deliver transformational results. My journey has been nothing short of extraordinary. At Google, I’ve had the privilege of orchestrating complex, cross-functional ecosystems—integrating AI, Cloud, Ads, and Hardware—to unlock sustainable growth for some of the world’s most ambitious technology partners and online pure players. Board & Advisory Readiness With 20+ years of international leadership, I am now translating my expertise into the boardroom. I offer a unique vantage point for boards seeking to navigate: Digital & AI Transformation: Moving beyond the hype to integrate scalable AI and tech infrastructure. Global Market Expansion: Scaling Benelux-based entities into international powerhouses. Strategic Governance: Balancing aggressive commercial growth with sustainable, ecosystem-respecting values. C-Suite Advisory: Acting as a trusted bridge between complex technology stacks and bottom-line business outcomes. Core Expertise: Strategic Growth Management: Turning "big ideas" into concrete, double-digit revenue growth through data-driven Sales and Business Development. Ecosystem Orchestration: Leveraging the full "Google Stack" (Ads, Cloud, Maps, Android) to solve cross-functional business bottlenecks. Visionary Leadership: As an entrepreneur at heart, I thrive on bringing out the best in teams and acting as a catalyst for breakthrough results. My Philosophy: I am a passionate, visionary entrepreneur committed to making the world a more balanced place. I believe in creating value that respects our global ecosystems and positively impacts daily lives. I don’t just build partnerships; I build trusted, long-term relationships based on transparency and shared vision. I am currently open to new challenges, specifically within Non-Executive Director (NED) or Board Advisory roles where I can help organizations future-proof their strategy.
- Strategic Growth: Driving sustainable global expansion for Technology Enterprises and Scale-ups through Google’s xPA Ads, AI, and Cloud solutions. - Scale & Impact: Leading Google’s largest and most complex tech partnerships, consistently delivering double-digit transformational growth across the region. - Executive Management: Cultivating trusted, C-suite relationships with high-profile domestic and international partners to unlock multi-million euro opportunities.
I am funneling my passion for startups and technology by becoming a Startup Mentor within Google For Startups initiative (at the Google Digital Atelier Belgium), on top of my core role. I focus on advising Belgian startups and founders on Marketing & Sales, Go-to-Market and International expansion strategies.
Consulting in performance improvement of Marketing & Communication investments and strategy. In charge of Sales and Project Management of missions regarding optimization of Digital, Media and Print investments strategies (Effectiveness of multichannel campaigns, advertising agency fees, production costs, web traffic expenses, media buying, ...)
=> eHealth Start-up dedicated to online psychological consultations, for individuals or companies From business plans, website prototypes and releases, first round of fund-raising and to final sale of the company. Particularly in charge of sales, partnerships and recruitment