Germany
Retail & Brand Experience Leader with 13+ years of experience shaping high-impact shopper and brand experiences across Germany & Austria. Known for combining shopper intelligence and creative thinking to deliver speed to market and breakthrough ideas – from store to fair to brand space. I work at the intersection of retail strategy, brand experience and execution, building frameworks, KPIs and activation models that drive visibility, conversion and sustainable growth across brands, channels and partners. An easy-to-work-with, people-first leader with an exceptional network of high-class agencies and shopfitting partners, enabling ideas to move fast from concept to store.
Professional and disciplinary lead (4 team members; cross-boarder) of all Point-of-Sale, Point-of-Experience, fairs and events related activities, strategic development and operational management of integrated retail sales concepts, trend-setting standards in In-Store visibility and customer experience, GTM roll-out coordination, A&P budgets responsibility, vendor management
Retail strategy, product launches at the PoS, sales development, budget responsibility, expansion of PoS presence, analizing and tracking of all marketing activities, feasibility and impact of innovation projects, digitization of processes, management of all Samsung PoS for TV (850 Shops), digitalization of PoS and PoX, strategy development for the transformation of retail, lateral management of two team members
Product launches at the PoS, budget responsibility, development, implementation and management of the brand and communication strategy at the POS and POX, management of all Samsung PoS for TV (750 Shops), sales development, lateral management of a team member
Product launches at PoS, management of all PoS in the TV/AV field (650 shops), budget responsibility, sales development
Project- and Accountmanagement, Projectcontrolling, Sales Development, Trade Marketing