Patrick Karcher

About

12 years of experience in brand building & commercial development at Procter & Gamble with increasing business and people responsibilities. Experiences include global, regional and local positions across brand management (Shave Care, Beauty Care), capability building (Digital Transformation, Media, CRM) and Customer Development. Located between Frankfurt (DACH HQ) and Geneva (EU HQ). Educated in engineering with strong analytical skills.

Experience

• Procter & Gamble (13 yrs 3 mos)
  • Brand Director - Beauty Care DACH
    Aug 2023 - Present · 3 yrs

    Brand Leader for P&G’s Hair Care portfolio in DACH: Head & Shoulders, Pantene ProV, Herbal Essences and Aussie

  • Director – Global Customer Accounts
    Jan 2021 - Aug 2023 · 2 yrs 8 mos

    Responsible for Global Business Development with the Schwarz Group (Lidl/Kaufland | largest European retailer group)

  • Director - Data & Digital Transformation DACH
    Nov 2018 - Jan 2021 · 2 yrs 3 mos

    Responsible for P&G’s DACH data & CRM ecosystem including its activation through media.

• Assistant Brand Manager intern at Procter & Gamble
  Sep 2012 - Feb 2013 · 6 mos

• Intern, Financial Services at Ernst & Young
  Feb 2012 - Jul 2012 · 6 mos

  Master Thesis project

• Voluntary student worker at Junior Entreprise EPFL
  Jan 2011 - Jan 2012 · 1 yr 1 mo

  Managed several mandates from beginning to completion, including engaging with clients, hiring students and establishing contracts

• Sales intern at Swatch Group
  Jul 2011 - Sep 2011 · 3 mos

  Created an excel-based dashboard tool allowing Brand Managers to efficiently review insights on US sales and compare performances of boutiques