Stuttgart, Baden-Württemberg, Germany
International executive with 25+ years of leadership experience across Sales & Market Management, After-Sales, Dealer Network Development, Finance and Business Strategy. Proven track record developing customer-centric business models, dealer and distributor ecosystems, commercial strategies and integrated commercial solutions across Latin America, Africa and Asia. Experienced in translating customer and market requirements into profitable growth initiatives, business cases, lifecycle solutions and strategic market development programs.
I managed the market management and sales strategies for Daimler Truck AG in multiple regions, enhancing brand performance and market share. • Drove the implementation of global sales strategies for both ICE and EV vehicles, ensuring alignment with corporate objectives. • Fostered collaboration across teams to optimize market management efforts and improve regional sales performance. • Developed skills in strategic planning, market analysis, and cross-regional collaboration within a leading automotive company.
I transformed the Bus business at Daimler Colombia SA, achieving significant growth and operational efficiency. • Defined and executed a commercial strategy that revitalized the product portfolio and strengthened market competitiveness. • Negotiated the sale of Daimler-owned retail operations, ensuring a smooth transition with no risks involved. • Implemented a lean CBU business model, eliminating structural losses and enhancing profitability.
I transformed the Finance and Administration landscape at Autolider Ecuador SA, leading to a successful acquisition by an international group. • Directed company-wide governance and performance management, ensuring operational stability in a volatile market. • Established a robust Compliance Management System, facilitating new government sales and enhancing risk monitoring. • Executed a financial turnaround, significantly reducing company debt and positioning for future growth.
I played a pivotal role in shaping the distributor network strategy at Mercedes-Benz do Brasil Ltda., leading to enhanced market presence. • Led the restructuring and phase-out processes for business partners, optimizing network efficiency. • Established a streamlined distribution network for both truck and passenger car segments. • Developed enhanced monitoring systems to drive performance and business transparency across the network.
I successfully drove sales growth and market penetration for Mercedes-Benz Passenger Cars in the region. • Developed and executed strategic product positioning and launch initiatives tailored to Central America & Caribbean markets. • Engaged with customers to enhance brand loyalty and market presence. • Negotiated annual sales targets with distributors, ensuring alignment with overall business objectives.