Greater Toronto Area, Canada
๐๐ข, ๐'๐ฆ ๐๐ญ๐๐ฏ๐ - ๐ ๐ก๐๐ฅ๐ฉ ๐๐๐ ๐๐ซ๐๐ง๐๐ฌ ๐ ๐๐ญ ๐ซ๐๐๐จ๐ฆ๐ฆ๐๐ง๐๐๐ ๐๐ฒ ๐๐: ๐ข CEO at Notebook Agency - AEO & SEO for 7-8 figure B2B brands ๐ฐ Creator of seonotebook.com & ainotebook.com (27,000+ subscribers) ๐ค Founder of SEO IRL - Canada's largest search marketing conference ๐ CXL Instructor - Top 20 rated course (4.68/5 avg rating) ๐ค AEO Coach - I help SEO agencies add AEO services to their roster ๐ฌ Creator of the Trust Alignment Frameworkโข ๐๐จ๐ฎ ๐ฆ๐ข๐ ๐ก๐ญ ๐ค๐ง๐จ๐ฐ ๐ฆ๐ ๐๐ซ๐จ๐ฆ: ๐ฅ SEO Manager at FreshBooks - ranked #1 for a 300K search keyword, 5x'd organic traffic, won Best In-House SEO Team at 2020 Canadian Search Awards ๐ฅ seonotebook.com - voted one of 7 best marketing newsletters by Ahrefs ๐ฅ ainotebook.com - the world's first AI-search focused strategy newsletter ๐ฅ US Patent 12,174,905 for SEO keyword analysis systems ๐๐ง ๐๐ข๐ง๐ค๐๐๐๐ง, ๐ ๐ฐ๐ซ๐ข๐ญ๐ ๐๐๐จ๐ฎ๐ญ: ๐ก How ChatGPT, Perplexity, Claude, and Google AI Mode answer questions about your brand ๐ Making LLMs recommend you - not just mention you ๐ Why getting "mentioned" in AI search isn't enough ๐ ๐๐๐ฅ ๐๐ซ๐๐ ๐ญ๐จ ๐๐จ๐ง๐ญ๐๐๐ญ ๐ฆ๐: โ๏ธ You're a scaling brand, curious about how AI LLMs impact your business โ๏ธ You run an SEO agency and want to add AEO services for clients โ๏ธ You want to debate whether AEO is real or just "good SEO" โ๏ธ You're coming to SEO IRL in October ๐๐ฅ๐๐๐ฌ๐ ๐๐จ ๐ง๐จ๐ญ ๐๐จ๐ง๐ญ๐๐๐ญ ๐ฆ๐: โ Offering guest posts, link building, or "partnerships" โ Pitching LLM mention tracking tools โ Asking for free AEO/SEO audits โ Selling lead gen services ๐๐๐ซ๐๐๐ซ ๐ก๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ: ๐ฅ Named to Webflow's "AEO Voices to Watch 2026" ๐ฅ $200M+ incremental revenue driven for clients (20:1 avg ROI over 2 years) ๐ฅ 27,000+ newsletter subscribers across seonotebook.com & ainotebook.com ๐ฅ Awarded US Patent 12,174,905 for SEO keyword analysis systems ๐ฅ Best In-House SEO Team - 2020 Canadian Search Awards (FreshBooks) ๐ฅ Ranked #1 for 300,000 search volume keyword, 5x'd organic traffic in under a year ๐ฅ International speaker: Chiang Mai SEO, AdWorld, Ahrefs Evolve, SEO IRL, and others. ๐ฅ CXL's first AEO course - Top 20 rated (4.68/5 avg) ๐ฅ Voted one of 7 best marketing newsletters by Ahrefs ๐ฅ Featured in Telegraph, USA Today, Moz, and others. ๐ฅ 60,000+ LinkedIn followers
Our hand-picked team of best-in-class strategists delivers GEO and SEO programs for some of the worldโs leading B2B brands. Using our proprietary Trust Alignment Frameworkโข, we ensure your brand is recommended by LLMs, not just mentioned.
Ran a solo consulting business under SEO That Ranks and pivoted to the agency model with some important distinctions in May 2023.
Spent many late nights and early mornings servicing a growing client base while working at full-time at FreshBooks. Early clients included: Carpages, Uplead, and Mejuri.
ainotebook.com is a new generative AI search strategy newsletter by Steve Toth. Join over 3500 subscribers to get cutting-edge gen-AI search strategy tips in your inbox every Thursday!
Voted one of the 7 best marketing newsletters according to Ahrefs.com. Join over 24,000 subscribers and sign up to SEO Notebook. Receive a page from my personal SEO strategy playbook each and every week. Join top SEOs from The New York Times, Vimeo, Shopify and more at seonotebook.com. If you're interested in SEO consulting, message me ๐ฑ
SEO IRL is Canada's largest SEO-focused event featuring cutting-edge presentations and killer networking opportunities. The next event takes place on October 6-7, 2026. Past speakers include: Aleyda Solรญs, Kevin Indig, Ross Simmonds, Manick Bhan, Bianca Anderson, Brie Moreau, Ted Kubaitis, Marie Haynes, Jean-Christophe Chouinard, Jori Ford, Martha van Berkel, Eean Ovens, and Amin Foroutan.
Teaching CXL's first-ever course on AI search / Answer Engine Optimization. Top 20 rated CXL course with an avg 4.68/5 rating.