Brussels, Brussels Region, Belgium
I create solutions, lead thought, advise executives, and build companies in the digital realm. My expertise is often sought on subjects ranging from marketing specialization to political positioning. My philosophy is simple: successful businesses are built by sharing energy and creativity. In 2016, I founded Broadkat, a creative agency that produces digital advertising led by data. As MD, I grew the company from the ground floor to a business with a client portfolio that included Brussels Airlines, Pizza Hut, Samsonite, Hilti... I developed niche digital marketing strategies that used quantitative analysis to guarantee results. My system led to business development partnerships with Google and Facebook. Broadkat’s success garnered an invitation to teach at Belgium’s premier business university, Solvay Business School, and to act as communication advisor to Belgian Prime Minister Charles Michel. This experience in the political sphere led to an appointment as Director of Comms for the Reformist Movement (MR), a liberal political party in Belgium. I brought a fresh digital slant to fostering community among party members by creating an internal media channel called DreaMR. DreaMR served as an umbrella to communicate our message through social networks and consolidated MR’s brand across multiple touchpoints. I also coordinated communication between high-level party members to make sure messaging stayed aligned and consistent. My efforts helped lead MR to victory during last elections in Belgium. Just like at broadkat, I used my speciality to produce concrete results. In 2021, I joined Weber Shandwick as a Senior Vice President. At a mammoth network agency, I maintained my entrepreneurial bent, and devised a new category I called Programmatic PR. It links earned media and programmatic advertising to target high-level networks. I then led a pilot project to invest in the Metaverse at the EMEA level, and co-led WS’s first foray in artificial intelligence. I’ve never stopped employing the underestimated skillset I honed at Broadkat: pitching. In 2023, ten agencies across five continents veyed to become industrial machine maker Komatsu’s global comms partner. I led Weber's pitch team that won the lucrative contract. With every project I take on, I employ a strategic mindset combined with keen execution abilities honed from years leading Fortune 500 companies. I have always had a foot in each of the corporate, startup, and political spheres, but I do not regard them as separate entities. They can work together to create bold new ways of doing business.
GIMMY is a vitamin gummy to take care of your mind. We know it can be hard to find your balance, and GIMMY is here to help. Take care of your mind by adding just a little treat to your daily routine.