Brussels Metropolitan Area
Accomplished automotive industry professional with extensive multinational experience. Worked at different level from dealership (Renault Retail Group), to market level (Stellantis – ex FCA), European HQ (Toyota Motor Europe) and global HQ (Renault). Skills in product management, project & strategy planning, sales & marketing, pricing, dealer operation, used cars. Ability to work across functions, with different cultures and to adapt to change. Highly motivated, result driven, passionate.
Managing Toyota, Lexus sales and value chain operations for the following countries : Louwman & Parqui (Netherlands), TAG (Switzerland), TIRL (Ireland) and TCAP (Portugal)
General Management of the Used Car team responsible of the Used Car operations for Toyota and Lexus for 29 National Marketing and Sales Companies (NMSC) in 53 countries. Responsible for the Go to market strategy of new micro mobility projects.
Responsible of the Used Car Digital & Marketing strategy and implementation for Toyota and Lexus for 29 National Marketing and Sales Companies (NMSC) in 53 countries - Define the vision and execute the digital roadmap including both customer facing features and back-end capabilities - Deliver Used Car Marketing plans - Leverage Value Chain opportunities on Used Car - Maintain strong relationship with NMSC ensuring that all Used Car sales programs (TOYOTA PLUS & Lexus SELECT) are known and fully understood - Undertake regular visits across Europe to maximize Used Car Sales opportunities and share best practices
Product Manager for Belgium and Luxembourg for : - 500X - 500L - 124 Spider - Fullback - 500 (ad-interim) - TIPO (from September 2016 until March 2017) Main responsibilities : - Develop regional product strategy and secure competitiveness through milestones delivery. - Take the lead in Product Marketing Strategy architecture, communication across all relevant departments within the organization and its execution / implementation. - 360 degrees model launch project management. o TIPO SW (September 2016) o Fullback (April 2017) o New 500L (June 2017) – MY18 + 14% vs Q1 2017, + 8pts Market share o New 500X (May 2018) – MY18 + 36% vs Q1 2017, + 1pts Market share – sales record during Brussels Motor Show 2018 since commercial launch. - Provide input in model budget construction and management – new launches, special / limited editions, campaigns, etc. o TIPO Connected by Orange (Jan. 2017) – 15% sales mix o 500 Family Forever Young (June 2017) – 20% sales mix o 500X S-Design (Aug. 2017) – 40% sales mix o 500X Mirror (Sept. 2017) – 30% sales mix o 500L Mirror (Oct. 2017) – 40% sales mix o 124 Spider Europa (Mar. 2018) – 8% sales mix o 124 Spider S-Design (Apr. 2018) o 500 Young (Mar. 2018) o 500 Collezione (Apr. 2018) - Take the lead in marketing action plans initiation, implementation and review (measurement and corrective actions). - Work closely with FCA Bank to propose relevant and tailored customer offers. - Provide direction in VME allocation based on model pricing positioning and competitiveness, life cycle management and competitor model intelligence. - Stock ordering and management in order to meet set company objectives - Monitor stock (Car flow) constantly and collaborate with sales teams to eliminate unnecessary excess stock including aging stock, via retail action plans / campaigns. - Forge close relationship with sales and operations, and the FCA retail network in order to utilize / factor their insight / input into the marketing action plans.
In charge of developing and deploying a relevant range of connected services worldwide, focusing on embedded multimedia devices range, on Renault, Dacia and Alpine brand. I am also working closely with partners including auto manufacturers (Nissan, General Motors, FCA, Avtovaz, etc...) and also suppliers (Here, TomTom, NNG, etc...). My goals are to: - Increase the customer satisfaction and retention by making the most of Big Data - Enhance the relation between the customer and his vehicle I am responsible of: - The services range cumulated operational margin - The Marketing Mix, including strategy definition & validation, range management, marketing actions recommendation by customer contact channel, and guidelines set up to reach potential customers by channel (inc. internet) - Project phase management, including operational pilots, and focusing on marketing issues (Service, selling process, systems & tools, partners management, bid for tenders & negotiation with Renault Nissan Purchasing Organization, contracts, General Terms & Conditions...and of deployment kit realization (methodology, conditions / counterparts...) - Countries support on expert level (mainly through audio and video conferences) Management of a team of 3 people and implementation of Renault Management Way: - as leader, to align teams members’ actions with the company strategy - as coach, to develop teams members performance and make them accountable through a close relationship and delegation rules - as pathfinder, to guide teams members in driving change and innovation to move the company forward
- Pricing Specialist for Connected services & Multimedia. - Develop the commercial offer of connected services on targeted cars for the Renault brand worldwide including : - Electric cars - Cars with a connected Multimedia head unit such as R-LINK - Cars equipped with a Telematic Control Unit - Cars with a dongle - Autonomous cars - Manage the relation with suppliers (Orange OBS, Telenor, TomTom). - Run studies to better understand the costs related to connected services. and monitor them. - Run business plan and business model for new opportunities. - Manage a montly "Yield Management" committee and take actions plan to reduce costs. - Run benchmarking and feasibility studies.
Renault Rent Manager as a member of the young professionals program of Renault called "Parcours Creuset". Achievements : - Increase of the turnover : +39% 2011 vs A-1 +68% 2012 vs A-1 - Increase of the customer satisfaction and retention Manage the life cycle of cars available for rental. Up selling. Advertising new cars line up and promote electric cars. Training for new sales advisors all around the East Region of France for Renault Retail Group dealerships.
Management of the trial vehicle life cycle in Europe. Set up a new process to make the life cycle management durable.
Roll out activities for the launch of the new Isuzu D-Max. Network dealership development. Manage the application of the new Isuzu corporate identity for dealerships.