Türkiye
14 years of strategic marketing and communications experience in top companies operating in energy, food, painting and tyre industry, including 8 years of managerial experience. Master's Degree at Brussels Vrije University in Belgium (Strategic Marketing Thesis, Great Distinction Award) Bachelor’s Degree on Political Science and International Relations at Boğaziçi University (Honor Degree)
Strategic Marketing • Management of the marketing budget. • Building up domestic and global marketing strategies within the framework of the company's general strategic planning and also implementation of the marketing plan. • Determining, managing and reporting the company's sales and penetration figures based on monthly and annual targets in terms of SKU, channel, brand, sales representative and customer; and creating action plans that will direct the sales department by analysing sales & distribution reports. • Product Management (3 brands X 300 SKUs): Management of the existing product portfolio, coordinating new product development processes, developing penetration strategies of products for each targeted market, effective management of price and brand positioning. • Management of the CRM system; determining strategies for customer acquisition, segmentation and loyalty, managing action plans by conducting customer satisfaction analysis, analysing customer complaints and taking actions. • Pricing and campaign management in domestic and global markets. • Conducting domestic and global market researches Communications • Development of domestic and global 360 ° communication strategies (ATL& BTL) and management of the implementation process. • Creating digital marketing strategies and managing digital advertising processes. • Leading advertising agency, digital media and media planning agencies. • PR management and media relations. • Preparing printed materials, catalogues, POP designs in different languages; managing distribution strategies to +80 countries • Management of international trademark registration processes. • Taking action plans by conducting brand awareness researches among customers, end-users and employees. • Management of fair organizations and events. • Web site management.