Barcelona, Catalonia, Spain
Experienced marketing and portfolio leader with a proven track record in driving growth, profitability, and innovation in the advanced wound care and medical devices sector. Currently serving as Senior Portfolio Manager for Negative Pressure Wound Therapy (NPWT) across EMEA at Solventum, I combine strategic vision with operational execution to deliver results in highly competitive and regulated markets. I bring expertise in: Strategic & Tactical Marketing: Building and executing regional marketing strategies that align with business goals and market needs. Portfolio Management: Managing the full product lifecycle — from new product introductions to obsolescence — while ensuring profitability, value creation, and differentiation. New Product Launch Leadership: Leading the launch of major NPWT innovations across EMEA, managing cross-functional complexity, coordinating marketing, sales, regulatory, supply chain, and training teams, and ensuring rapid adoption in diverse healthcare environments. Cross-Functional Collaboration: Driving alignment across commercial, clinical, R&D, and operational teams to deliver seamless execution and measurable impact. Customer-Centric Approach: Translating customer insights into tailored solutions, localized marketing, and compelling value propositions for both hospitals and out-of-hospital care. I thrive in dynamic, multinational environments, managing complexity with a hands-on, solution-oriented mindset. My leadership style balances strategic foresight with attention to detail, enabling me to deliver sustained business growth, impactful product positioning, and successful adoption of advanced therapies across EMEA. Key Skills • NPI Launch • Business Development • Marketing Campaigns • Product Promotions • Lead Generation • Market Segmentation • Revenue Generation • B2B Management • Brand Optimisation • Value Proposition • Strategic Planning • Upstream Marketing • Team Supervision • Training & Development • Regional Sales • Tender Processes
As Senior Portfolio Manager for the EMEA region, I drive the strategic direction, growth, and profitability of the Negative Pressure Wound Therapy portfolio across diverse healthcare markets. I combine a strong commercial mindset with deep clinical understanding, ensuring Solventum delivers innovative, value-based solutions to our Customer and Patients. Key Responsibilities & Achievements Strategic Marketing Leadership: Develop and execute comprehensive EMEA strategic and tactical marketing plans, covering the full marketing mix, to deliver annual revenue and profit objectives. Portfolio & Market Management: Lead the EMEA product portfolio roadmap, including market needs assessment, competitive analysis, pricing and cost optimization, and lifecycle management. Go-to-Market Excellence and localized market support: Design and implement sales enablement tools, adapt and create regionally relevant marketing collateral to drive market adoption. Capability Building: Deliver EMEA and local product trainings aligned with strategic objectives, empowering sales teams and clinical stakeholders. Events & Congresses: Manage the planning, budget, and execution of EMEA workshops, third-party congresses, and convention activities, ensuring impactful product visibility, speaker engagement, and pre/post-event promotional success. Cross-Functional Collaboration: Partner with R&D, regulatory, clinical, finance, supply chain, and commercial teams to ensure seamless execution of initiatives across functions. Leadership in New Product Introduction (NPI) Successfully led the launch of a major new NPWT product across EMEA, coordinating the complexity of a multi-country rollout. Oversaw cross-functional alignment across marketing, sales, regulatory, supply chain, and training teams to deliver a unified go-to-market strategy. Ensured timely execution, effective communication, and strong adoption in key markets, establishing the product as a critical driver of portfolio growth.
• Managing the definition and execution of the marketing strategy for Temperature Management and Ventilation Support ranges. • Partnering with EMEA teams to research product performance, market trends and competitor activity • for the region and understanding regional market segmentation to target appropriate customers • Driving the marketing plan involving product positioning, setting competitive pricing • Delivering training, marketing tools and materials for the EMEA sales and marketing team • Contributing to the tender process and providing competitive product comparisons • Facilitating workshops and scientific papers both at local level and across the EMEA region • Negotiating with Key Opinion Leaders (KOLs)
Responsible for strategy and business plan implementation for Italy for the products under my responsibility. Responsible of education and training of Sales Team. Responsible of forecast. local collaterals management, relationship with KOLs.
Responsible for local Sales activities in the North-West Italy Region, including tender management, active promotion of Vital Care and Pain Management Segments, technical support to Customers with presence in OR and ICU
sales promoter for Piedmont, Liguria and Aosta Valley. My job consisted in selling disposable surgical devices for anesthesia, intensive care, Neonatology and operating room, pneumology and emergency room; moreover I was providing technical training and support to Customers and organizing courses and technical meetings
At first exclusively as a Product Specialist and Marketing Manager support and then, in addiction, in charge of quality control and automatic production system