Nicosia, Nicosia, Cyprus
I am a CEO and strategic growth leader with a track record of scaling organisations across healthcare, aviation, and consulting. Currently leading Cyprus IVF Hospital, I focus on building high-performance, patient-centric healthcare organisations by combining medical excellence with commercial discipline, digital transformation, and international market expansion. My career spans over 15 years in senior executive roles, including Chief Commercial Officer at Atlasglobal and leadership positions at Etihad Airways, where I was responsible for global revenue strategy, network planning, and large-scale commercial operations. I have consistently delivered revenue growth, operational efficiency, and transformative initiatives in highly competitive and regulated environments. A key strength I bring is the ability to transfer best practices across industries—particularly applying airline-level revenue management, customer experience design, and data-driven decision-making into healthcare. In addition to my CEO role: Co-Founder, EN Language Centre Founder & Principal Consultant, Monday Consulting (growth strategy & commercial transformation) Former Lecturer in Aviation Strategy Core areas of expertise: • Commercial Strategy & Revenue Growth • International Expansion & Market Entry • Digital Transformation • Customer / Patient Experience Design • Organisational Leadership & Scaling I am particularly interested in board-level collaborations, strategic partnerships, and opportunities that drive innovation and growth in healthcare and adjacent sectors.
Leading the strategic growth and operational transformation of Cyprus IVF Hospital, a patient-centric fertility centre serving international patients across the UK, Europe, Americas and beyond. Responsible for defining and executing the organisation’s long-term vision, with a strong focus on scaling international patient acquisition, enhancing clinical excellence, and building a high-performance, data-driven healthcare operation. Key responsibilities and impact: • Driving international growth strategy, expanding patient base across key markets including the UK and EU • Designing and implementing end-to-end patient journey frameworks to improve experience, transparency, and outcomes • Leading investment in advanced embryology and medical technologies (IMSI, Time-Lapse Incubation, AI-supported selection) • Building and managing cross-functional teams across medical, operations, marketing, and patient coordination • Establishing strategic partnerships with international clinics, agencies, and fertility networks • Overseeing commercial performance, including revenue growth, cost optimisation, and profitability • Implementing digital transformation initiatives, including CRM systems, automation, and data-driven decision-making Selected achievements: • Recipient of Outstanding Patient Experience Award (European Fertility Society, 2024) • Achieved Patient-Centric Certification (European Fertility Society) • Recognised with WhatClinic Patient Service Excellence Award • Strengthened international brand positioning and patient trust through consistent high-quality service delivery • Expanded treatment portfolio, including advanced egg donation programmes • Improved patient satisfaction and online reputation through structured experience design
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Senior Lecturer at the Faculty of Aviation