Greater Tampa Bay Area
I am a growth-oriented executive with more than 20 years of experience leading global revenue organizations, transforming go-to-market models, and scaling enterprise software and technology businesses across public companies, private equity-backed organizations, and Fortune 500 environments. Throughout my career I have led organizations ranging from startup and growth-stage businesses to billion-dollar enterprises, building high-performing teams, improving operational rigor, accelerating growth, and driving measurable shareholder value. My experience spans sales, channels, revenue operations, enablement, sales engineering, strategic partnerships, and cross-functional business leadership, with responsibility for organizations of more than 800 employees and P&Ls exceeding $1B. Passionate about helping organizations navigate transformation, unlock growth, and build enduring cultures that outperform. CORE COMPETENCIES: Private Equity Value Creation • Enterprise SaaS Leadership • P&L Ownership & Board Engagement • Revenue Operations • Organizational Transformation • Global Go-to-Market Strategy • M&A Evaluation & Integration • Executive Team Development • International Operations • AI-Powered GTM Strategy
Rithum is backed by Private Equity heavyweight Insight Partners. As CRO I lead the global go-to-market strategy and execution across sales, partnerships, enablement, and business development to drive predictable, customer-centric growth. Own global revenue organization for a ~$400M ARR commerce technology company Lead Sales, Revenue Operations, Enablement, Sales Engineering, and Strategic Partnerships Responsible for global go-to-market strategy, forecasting, pipeline generation, customer expansion, and revenue growth Present business performance and growth strategy to Board of Directors quarterly Leading company-wide GTM transformation including organizational redesign, leadership upgrades, territory optimization, and revenue process modernization Partner closely with product, finance, marketing, customer success, and executive leadership teams on strategic planning and growth initiatives
• Service Express was owned and operated by the private equity firm Warburg Pincus. • Led a 180+ member sales organization, transforming culture into an accountable, high-performing, and inspired team. • Full P&L ownership across five divisions: TPM Enterprise & SMB Sales, Managed Services, IBM Hardware Sales, and Channel Sales. • Launched a new sales methodology, boosting win rates by 20%+, accelerating sales cycles, and achieving double-digit growth. • Member of the executive leadership team, reporting directly to the CEO.
• Senior leader on the Americas Sales Executive Team, reporting to the Head of Sales. • Directed a 140+ member division driving Adobe’s marketing automation solutions portfolio. • Delivered 26% YoY growth, expanded ASV by 32%, and improved win rate by 13%. • Built scalable structures for SMB & Enterprise, managing eight-figure revenue targets across new business, expansion, and renewals. • Implemented process efficiencies reducing average close time by 18 days.
• Reported to SVP of Commercial Card Operations; launched and scaled team from 37 to 220 sellers. • Built GTM plan, recruited leadership, and drove rapid growth in the $10M–$500M segment. • Established a culture of high velocity growth and operational excellence.
• Scaled the SMB team from 34 to 89 sellers, delivering 36% YoY revenue growth in a competitive environment. • Reported directly to the Head of Sales for North America.