Jamestown, Rhode Island, United States
After 30+ years advising leaders of Fortune 500 companies on branding, marketing, innovation, and corporate strategy, I now leverage advanced private sector techniques as the founder and Executive Chair of Potential Energy Coalition to transform how we awaken the world to climate change. Potential Energy Coalition is a nonpartisan, purpose-built communications nonprofit that is shaping the global narrative on climate change and clean energy through messaging research, proven marketing strategies, and campaigns that create public demand for solutions. I am also an author of Potential Energy Coalition’s “That’s Interesting” newsletter, which shares our data-driven insights on what messages drive people to support climate change solutions. Subscribe to the That’s Interesting newsletter here: https://potentialenergycoalition.org/newsletter/. Prior to founding Potential Energy, I served as the chief strategy and innovation officer at Lippincott, global head of strategy and analytics at the digital agency Digitas, president of the public education company The Princeton Review, and partner with the consulting firm Oliver Wyman. I have worked with the senior leadership teams of clients such as CVS Health, 3M, Samsung, eBay, Bank of America, and Bain Capital in developing strategy and driving growth. I am a frequent industry commentator and speaker, whose writing on climate change and marketing has appeared in the Harvard Business Review, The New York Times, Washington Post, Wired, and Fast Company. My TED Talk on how to talk about climate change can be found here: https://www.ted.com/talks/john_marshall_3_strategies_for_effectively_talking_about_climate_change I graduated with a BA in Chemistry from Princeton University and an MBA with Distinction from the Amos Tuck School at Dartmouth College, where I was a Tuck Scholar.
Teach internet marketing course
Global Director of Strategy