Paris, Île-de-France, France
CDO / Digital Projects Director / E-commerce Director I help brands create their own digital strategy: - in line with their DNA, their storytelling, - business oriented. I've been advising brands and businesses for 20 years on the relationship they need to develop with their target audiences - customers, prospects, users - and on the digital strategy they need to deploy to optimise that relationship. I'm now looking for brands that share my values and need to optimise their relationship with their ecosystem, with their audiences, through digital. And why not work for a player in the wine sector, combining my skills and my passion? Indeed, passionate about wine and gastronomy, I trained in oenology and in the art of tasting, to obtain my WSET Level 3. + User/Customer centric approach + Digital Marketing + Brand Identity + Digital Ecosystems + E-commerce Platforms Collaborative leadership
- Digital projects Management = e-commerce website, social media - Marketing and Digital Leadership - Digital Strategy = roadmap 2025, CRM strategy and Influence & Webmarketing strategy
Solution WIP for wine estates. Digital interface that gives a voice to winemakers: it will enable them to talk more effectively about their wines to consumers of all kinds.
– Bilan des compétences acquises en 20 ans d'expérience professionnelle – Construction de mon prochain projet professionnel – Par une approche comportementale, systémique et collaborative au sein d'un groupe de 15 personnes – Avec une contribution active au développement des 14 autres projets professionnels individuels
Digital strategy = Communication, Marketing & Influence *Missions - Design and development of the multilingual website and redesign of the configurator - Digital launch of new collections internationally - Design of the editorial strategy and management of the social networks *Results - MODELEC website online in May 2023 - Social Media community x10 and engagement rate x3 - Management of 2 people & Coordination of 3 service providers (digital agency, SEO agency, technical developer)