Frederic Bourcy

Directeur Marketing & Communication

Greater Paris Metropolitan Region

About

Internationally Experienced Director with a demonstrated history of working in the global food wholesale industry. Skilled in Marketing Management, Corporate Communication, Business Planning, Fast-Moving Consumer Goods (FMCG), Retail, and Trade Marketing. Strong support professional graduated from EHL Hospitality Management School and WWZ Basel University.

Experience

  • Directeur Marketing & Communication at METRO France
    Jan 2019 - Present · 7 yrs 6 mos

    In charge of Marketing & Communication for METRO France including Corporate Communication, Partnerships, Customer Communication, CRM, Branding, Social Media management, Customer data management,...

  • Metro Cash and Carry (15 yrs 2 mos)
    • Director HoReCa Federation, Corporate Communication & Partnerships
      Aug 2015 - Present · 10 yrs 11 mos

    • Director Regional Marketing - France, Italy, Spain/Portugal, Turkey
      Aug 2013 - Jul 2015 · 2 yrs

    • Regional Marketing & Customer Management - Belgium, Netherlands, Denmark, Austria, Czech, Slovakia
      May 2011 - Jul 2013 · 2 yrs 3 mos

  • Metro Cash and Carry (4 yrs 10 mos)
    • Head of Regional Marketing Asia - China, Vietnam, Japan, Pakistan, India
      Jan 2009 - Feb 2011 · 2 yrs 2 mos

    • Head of Marketing & Branding (China)
      May 2006 - Dec 2008 · 2 yrs 8 mos

  • Head of Customer Marketing (France) at Metro Cash and Carry
    Jan 2003 - Dec 2005 · 3 yrs