Simon Jay

Workplace Health & Wellbeing @ Smart About Health / Advisor / Coach / Dad

Hertford, England, United Kingdom

About

Having worked in healthcare for 20 years following my own experience of severe depression, I'm fascinated by how we can encourage people to take earlier, preventative action when it comes to their wellbeing. Evidence and clinical rigour are non-negotiable for me. I can’t stand behind something knowing there is not a clinical improvement as a result or outcome. That’s why I’m with Smart About Health. A doctor-led, evidence based workplace healthcare training provider with clinical outcomes and case studies for everything they offer. Built and delivered by expert consultant doctors, our clients know they can trust that we not only create bespoke training based on the organisational needs and the most up to date healthcare guidance using clinical models, but also that our sessions are attended extremely well, they’re highly engaging compared to other programmes, and they provide tangible outcomes for the individuals we work with and the business as a whole.

Experience

  • Commercial Director at Smart About Health
    Jul 2025 - Present · 1 yr

    Founded by Dr Laura David in 2018, Smart About Health is a truly clinically-led organisation delivering high-impact workplace training and development programmes to employers globally. We partner with some of the UK’s largest FTSE 100 companies, both in the UK and Internationally, and deliver learning in over 30 languages — but it’s the outcomes that set us apart. Our programmes are created and delivered by a team of 200+ expert clinicians and consultant doctors, ensuring every session is rooted in medical credibility, behavioural science, and practical impact. We deliver learning, custom built specifically for your people, that drives true individual impact and organisational performance. Trusted. Evidence-led. Designed to make a difference.

  • Founder at Principl Advisory Ltd
    Jun 2025 - Present · 1 yr 1 mo

    Working with Founders/Investment firms to scale health & wellbeing companies: - Advisory, coaching, and NED support - Fractional CRO/Commercial Leader to steer/accelerate growth - GTM analysis, re-write & execution (incl RevOps reporting/enablement) - Hiring/coaching of commercial teams In this role, I've worked with founders scaling: - B2B/B2G Mental Health prevention digital application - B2C/B2B2C ADHD digital application - B2B MSK AI digital application + Previous work history. Experience specifically within B2B/B2G/B2C health & wellbeing, growth from £0 -> £5m ARR.

  • Co-Founder at Outset Wellness Advisory
    Jan 2026 - Present · 6 mos

    Senior HealthTech growth consultancy for international founders and local scale-ups. We turn UK red tape into revenue-ready growth. From NHS evidence requirements to MHRA/UKCA regulations, we help you bridge the gap between clinical science and commercial scale.

  • Advisor at Outset Wellness
    Jun 2025 - Present · 1 yr 1 mo

    Outset is a revolutionary new app for those with ADHD and/or challenging schedules. Outset syncs to your calendar and adapts to the weather to plan activities around your day — because when you’re dealing with time blindness or decision fatigue, figuring out when to move and what to do can be harder than the movement itself. And when executive dysfunction makes acting more challenging, a growing plant gives you a quiet sense of progress, while the option to connect with a friend offers gentle accountability — so you’re not doing it alone, and you don’t have to rely on motivation to get going.

  • Head of Commercial at JAAQ.
    Apr 2024 - Jun 2025 · 1 yr 3 mos

    Just Ask A Question.