Brussels Metropolitan Area
Freelance PR & Brand Professional in lifestyle ( fashion, design, hospitality & art ): 15 years experience • Good relations with the better National & International fashion, design & cultural editors & key opinion leaders per sector • Qualitative brand building through networking & partnerships • Connecting & Matchmaking with the right people • Strategic communication planning & brand management • Listener, Positive & critical attitude, multitasker and go-getter • Special eye for style & aesthetics
Cultural Relations & Image consultancy for clients in arts, fashion, design & hospitality. Services range from brand consultancy to strategic communication planning, from classic press relations to talent relations & digital PR targeted on the needs of the client, co-founded with Floor Duchi in 2025. (previously deburbure.co) Client list -Nathalie Deboel, Erik Dhont, Bruno Spaas, Simon de Burbure; Architects -Meryll Rogge, Belgian Based Luxury & Ready to wear -Delvaux, Belgian Based Luxury Leather Accessories -Escuyer, Belgian based Accessories, mainly premium socks & small leathergoods -Maison Dandoy, Brussels Based premium biscuiterie -Daure : Belgian Lab grown diamonds Jewellery label -Furu; High end project management operating worldwide -MAD, WBDM : Belgian Fashion & Design promotion organisations
- Global versus Local PR Strategy - Global PR Calendar ( Launches, Events, Seeding, Celebrity Dressing, Partnerships ) - Coordination local PR agencies FR/IT/UK/ME/USA/JAP/COREA/SAPAQ
Responsible for lifestyle PR & Digital Communication BELUX for several brands of the Richmond Group: Cartier, Piaget, Baume & Mercier, IWC Translating global press strategies for local market Belux Mediaplanning & negotiation Digital PR, partnerships Consultancy ( branding, campaign development, budgeting) Product Placement Local Event Organization ( moodboard, guestlist, venue ) Visual merchandising ( shoots, images, events )
Responsible for launching & developing fashion PR activities for Scotch & Soda Belgium together with Scotch & Soda HQ Amsterdam - Translating international press guidelines in to local activities - Creating & maintaining great relations with BELUX fashion & lifestyle editors - Responsible for monthly coverage & reporting to HQ Responsible for local store events and local retail marketing budget. - Creating & maintaining the Scotch & Soda brandimage in all marketing activities with our 15 stores Close cooperation with Belgian retail team: Visual merchandiser, District Manager and Retail Buyer - Assisting Visual Merchandising team with development of marketing tools
Responsible for day to day fashion & luxury PR for several local & international clients : Essentiel, Annemie Verbeke, Superdry, Robert Clergerie, Patrizia Pepe, Lacoste Develop & follow up Press activties: pressreleases, showroom & visual merchandising logistics, organizing presstrips, partnerships & events