Porto Metropolitan Area
I believe “culture eats strategy for breakfast” — and I’m here to make sure both are on the menu. I’m passionate about people, purpose, and psychology — combining empathy with data and creativity with structure. In my journey as a People & Culture advocate, I’m driven to scale talent strategies with measurable impact, while keeping people at the very center of transformation. Fluent in Portuguese, English, and Spanish, my strengths encompass a delightful sense of humor, robust teamwork, resilience, empathy, effective communication, and boundless creativity. Let’s talk hiring strategy, HR leadership, and why Freud would’ve made a terrible recruiter :)
As part of GuestReady’s leadership team, I drove global talent acquisition strategy and oversee People & Culture operations in Portugal, supporting business growth across Europe, the Middle East, and Africa. 🌍 Talent Acquisition & Employer Branding -leading an 8-member team across EMEA 📈 Scaled hiring with 73% success rate; cut time-to-hire to 25 days 🚀 Boosted retention by +21pp; reduced turnover by –21pp in under 12 months 🧠 Implemented ATS and redesigned hiring process, improving visibility and speed 📊 Defined global TA budget and aligned sourcing with ROI-driven hiring priorities 🎯 Built and launched internship program (€40K saved); 97% candidate NPS 📢 Designed and executed employer branding strategy: InMail +984%, job views +86% 🧭 Partnered with leadership on 2025 workforce planning and hiring budget strategy 🌱 People Strategy & Engagement 🪴 Rolled out company-wide Wellbeing Program 👋 Revamped onboarding with new induction plans and 30–60-day reviews 🔁 Relaunched internal mobility program and salary band research for retention 📬Improved the employee engagement survey and Awareness Calendar for inclusion 🎓 Learning & Development 📚 Co-developed tailored learning paths by function with department leads 🌍Co- designed cross-cultural training to improve collaboration across EMEA 🧠 Led rollout of interview training for managers, reducing bias and improving consistency 👥 Participated in the Managerial Excellence Program (MEP) to support people leaders
At Nucorp, I led talent acquisition and HR operations for the shared services center supporting Taj Holding’s portfolio of companies across industries including hospitality, real estate, education, retail, healthcare, aviation, finance, logistics, technology, F&B, transportation, marketing, and architecture. I managed cross-border teams in Riyadh and Egypt and delivered recruitment and people operations solutions across Middle East, Europe, Africa, and Asia, supporting workforce expansion in multiple regions. Key Achievements: 👥 Managed and developed a cross-border team of 9 recruiters 🎯 Delivered over 120 successful hires across strategic and operational roles 📉 Reduced time-to-hire by 32% through process optimization, ATS implementation, and automation 🧩 Led workforce planning, capability gap analysis, and headcount forecasting across departments 📊 Partnered with group leadership to define and manage hiring budgets aligned with business needs ⚖️ Ensured HR compliance with labor laws across Saudi Arabia and Egypt 🧑🏫 Built, trained, and coached the recruitment team, boosting sourcing quality and consistency 🌐 Supported onboarding, Iqama, visa, and relocation processes, ensuring seamless cross-border integration 💡 Launched engagement initiatives to strengthen retention, team cohesion, and wellbeing
Extensive Experience in Diverse Shared Service Center Industries: Aviation | Finance | Human Resources | Logistics | Engineering | Food & Beverage | Healthcare | Retail | Technology | Transportation | Marketing & Design | Architecture Markets in which I source and hire: Europe, Middle East, and Africa (EMEA)
💼 Supported leading global clients in the customer support and HR sectors across European markets 🌍 Recruited top talent in English, Portuguese, and Spanish, ensuring cultural and market fit 🚀 Delivered high-volume, fast-paced hiring campaigns while maintaining quality and speed 🤝 Partnered with hiring managers to improve candidate experience and streamline onboarding 📈 Contributed to employer branding and candidate pipeline growth in competitive talent markets
Working with my private practice, offering both in-person sessions at a private office and online sessions. Previous Collaboration -Cristina Sales - Functional Medicine | https://www.cristinasales.pt