Istanbul, Türkiye
At KPMG Turkiye, our Data, Analytics & Digital team bridges the gap between technology and business—helping clients turn data into strategic assets. By applying AI, we drive measurable impact and empower organizations to accelerate growth, becoming future-ready and insight-driven enterprises. Leading with a strategic vision, we guide organizations toward digital excellence and market growth through customer-centric, transformative solutions.
Customer Growth, Data Governance, Advanced Analytics, AI Strategy, Digital Strategy 📰Publication: “Total Experience (TX) at the Dawn of a New Era: Turkey Customer Experience Excellence 2025” a study on evolving customer growth strategies with agentic AI and more - December 2025 🔗 https://lnkd.in/dtsY7tV2 📰Publication: "Customer Experience Evolution in the Age of AI” showcasing insights on evolving customer expectations - June 2025 💬Conferences & Events • Speaker, Kariyer.net/Webrand -AI Workforce Transformation, 2026-İstanbul • Speaker, CEE 2025 Insights, Analytical Route, 2025– İstanbul • Moderator, Changing Expectations in Non-grocery Retail Market, Analytical Route, 2025– İstanbul • Moderator, Customer Experience Excellence, 2024- Istanbul • Speaker, Customer Growth with AI, Analytical Route, 2024 – Baku • Roundtable Moderator, AI in Customer Growth, CMO Summit (BMI), 2024 – İstanbul • Panelist, Global HR Summit, 2024 – İstanbul • Moderator, Müşteri Merkezli Gelecekte Yapay Zeka, Analytical Route, 2024- Istanbul • Roundtable Attendee, AI in Regulations, BMI, 2024 – İstanbul • Speaker, Value Growth with AI, Analytical Route, 2023 - Istanbul
* Defined and executed product strategy, and roadmap aligned with business objectives. * Led a cross-functional Agile squad, managing end-to-end product lifecycle from discovery to delivery. * Prioritized product backlog using insights, analytics, and business value to maximize impact. * Defined product KPIs, monitored performance, and drove optimization through data-driven decision making. * Designed and validated new features through experimentation, A/B testing, and MVP development. * Collaborated with IT & Data and Analytics teams to deliver scalable products. * Presented product strategy, roadmap, and performance updates to stakeholders. * Drove customer-centric product improvements by analyzing customer behavior and identifying growth opportunities.
* Defined upsell product strategy and roadmap to drive customer growth and business value. * Led Agile product development from discovery through launch and continuous optimization. * Prioritized the product backlog using data insights, analytics, and commercial impact. * Monitored product performance through KPIs and translated insights into product improvements. * Validated new features with MVPs, A/B testing, and iterative product development.
* Defined cross-sell product strategy and roadmap to drive growth and value. * Led Agile product development from discovery through launch. * Prioritized the product backlog using customer insights, analytics, and commercial impact. * Monitored product performance through KPIs and translated insights into product improvements. * Validated features with A/B testing
• Jul 2006 - Jan 2007 - Consumer & Craftsmen Adhesives - Financial Controlling • Sep 2005 - Jul 2006 - Laundry & Home Care - Supply Chain • Sep 2004 - May 2005 - Laundry & Home Care - Sales