Greater Grenoble Metropolitan Area
Senior Product Manager with 25+ years’ experience shaping digital products and data-driven marketing platforms for global consumer brands including Coca-Cola and Bacardi. I specialise in turning complex business and marketing challenges into scalable product solutions — from CRM and eCommerce ecosystems to consumer data and Martech platforms used across dozens of markets. Experienced in defining strategy, building roadmaps, and leading cross-functional and international teams to deliver measurable growth. I’m passionate about driving digital transformation that connects brands and consumers more effectively. Currently completing an MBA, and seeking a product leadership role where I can combine strategic vision, technical insight, and team empowerment to deliver digital innovation and long-term impact.
Took time out to focus on my newborn daughter and dedicate more time to my professional development including my MBA. This provided valuable experience in resilience, planning and prioritisation for a new, demanding client! Now seeking a full-time role where I can apply my experience in digital product leadership, digital transformation and consumer data strategy.
Drove Bacardi’s digital transformation by leading the development of global CRM and consumer data capabilities across all major brands and regions. Key achievements: Led the global CRM strategy and execution, scaling Salesforce Marketing Cloud and Mailchimp platforms to support over 620 annual campaigns, boosting engagement and retention across flagship brands including Bacardi, Grey Goose, Patrón, and Bombay Sapphire. Owned the product roadmap for CRM, promotion platforms, 1st-party data acquisition tools, and data activation capabilities, ensuring scalability, compliance, and measurable business impact. Created playbooks, training modules, and regional Centres of Excellence that empowered local marketing teams to self-serve campaign execution—reducing agency dependency and improving time-to-market. Served on Bacardi’s Data Responsibility Council and embedded Privacy-by-Design principles into product lifecycles, ensuring ethical and compliant use of over 5 million 1st-party data records. Standardised tools and processes across brands, enabling data-driven planning and execution that improved campaign ROI, consumer engagement, and eCommerce conversion growth.
Served as global digital lead for Bacardi’s Brand Homes eCommerce platforms, overseeing the rapid launch of direct-to-consumer capabilities and driving online revenue growth during pandemic restrictions. Key achievements: Led the end-to-end launch of eCommerce capability across nine Brand Home websites, creating a new direct revenue stream during global lockdowns. Drove a 10× year-on-year increase in net sales by developing multichannel engagement strategies that improved conversion and loyalty. Delivered Bacardi’s Global Connected Packaging initiative, integrating on-pack QR codes across more than 1,000 SKUs to enhance transparency, nutrition disclosure, and product traceability. Coordinated globally distributed teams from Supply Chain, Technical & Regulatory, Design, and Technology to deliver cross-functional innovation at scale. Designed and led transition training for local Brand Home teams in Spain, Italy, UK, US, Puerto Rico, and Mexico, enabling non-digital staff to operate and market eCommerce channels effectively.
Digital consulting services.
Owned product roadmaps and scaled marketing technology platforms across Western Europe to enhance consumer engagement, marketing efficiency, and data-driven decision making. Key achievements: Managed the full product lifecycle for Smart Products (on-pack), Consumer Promotions, and Identity Management platforms, scaling adoption across 60+ markets. Increased campaign effectiveness by up to 25% through test-and-learn pilots—including subscription services, on-pack activations, trade tools, and virtual assistants—and scaled proven solutions region-wide. Rolled out toolkits and training that enabled marketing teams to execute campaigns 50% faster and more cost-effectively, while upskilling non-digital stakeholders. Partnered with brand managers, agencies, and commercial teams to ensure platform capabilities aligned with business objectives and delivered measurable ROI. Delivered scalable digital marketing solutions that reduced campaign costs, improved speed-to-market, and embedded a culture of continuous improvement. Presented learnings and success stories in regional workshops and global all-hands, fostering collaboration and innovation sharing across teams.
Owned and scaled a suite of digital marketing capabilities across 14 European markets, empowering brand and commercial teams to plan, activate, and measure consumer engagement more effectively. Key achievements: Delivered and managed core digital capabilities—including consumer databases, engagement tracking, promotion platforms, eCommerce, Smart Products, and CRM—driving consistent adoption across 14 markets. Acted as product owner for requirements, budgets, and capability roadmaps, ensuring each platform aligned with Coca-Cola’s Long Range Plan and regional marketing priorities. Supported market teams with training, toolkits, and feedback loops that accelerated campaign delivery and strengthened digital maturity. Built and nurtured a cross-market community of digital stakeholders, sharing insights and best practices measured against clear business KPIs. Managed strategic agency partnerships (MRM, McCann, EPAM, Movement, Method) to design and enhance scalable, high-impact solutions. Shared learnings and success stories through Business Unit town halls and informal “drop-in” sessions to embed digital capability across non-digital teams. Collaborated closely with the Iberian Business Unit (Spain and Portugal) to integrate legacy systems and align digital operations within Western Europe.
Served as technical product owner for global CRM and Identity Management platforms, designing and delivering scalable consumer data solutions across more than 20 markets. Key achievements: Designed and implemented a multi-instance Consumer Database platform for the Global IT function, reducing annual CRM operating costs and improving scalability across 20+ markets. Led development of Coca-Cola’s global Identity Management solution, integrating the Janrain IDM platform into portfolio-wide web properties to standardise consumer authentication. Partnered with vendors and internal teams—including Salesforce, Janrain, MicroStrategy, EPAM, and AWS—to deliver high-performing, secure, and cost-efficient solutions. Improved implementation speed by creating a standardised support and operations model, cutting integration time for new Consumer DB instances from six weeks to under one week. Oversaw performance and quality of third-party partner agencies, ensuring consistent delivery and measurable business value.
Technical lead within a leading integrated agency, overseeing the delivery of complex digital campaigns and platform solutions for global consumer brands. Key achievements: Led the technical delivery of digital campaigns and websites for major clients including Nakheel, Eukanuba, Oral-B, Samsung, Nissan, ASUS, Intel, and Head & Shoulders. Managed cross-functional teams of 8–10 developers (including offshore partners), implementing Agile processes to improve delivery speed and collaboration. Provided technical leadership on projects ranging from brand websites to large-scale platform migrations and integrations. Represented the agency’s technical capability in client pitches and new-business presentations, contributing to several successful account wins. Acted as a bridge between creative, strategy, and development teams to ensure feasibility, scalability, and alignment with client objectives.