Bali, Indonesia
Developers build. I make it stand out. I help property developers in Bali and Lombok turn good projects into standout ones. I take the hassle off their hands and deliver what investors care about: high guest ratings and a strong return on investment. Through Lazy Lowie, the adjustable mattress company I founded, I supply the full bedroom: mattresses, pillows and linen. Guests remember it, housekeeping can wash it, and you can set the firmness per room. I love working with developers who want one partner from room list to made beds, with interior designers and architects who need custom sizes and specs for every space, and with fit-out companies looking for one price list, one invoice and fixed lead times. I also work with boutique resorts and hotels, where a better night’s sleep shows up in the reviews. My background is in corporate strategy, sales and marketing, followed by years of building startups from the ground up. Building, designing or running a property in Bali or Lombok? Let’s talk.
At Gardentub, I led the business from product origination through go-to-market and execution, driving European distribution, brand awareness and online growth through performance marketing, social media and a strong commercial focus.
Leading a team of 30fte across Europe as Commercial Director with full PnL accountability and part of the Board as co-owner.