Wiesbaden, Hesse, Germany
🚀 100% is not enough. Not comfortable in comfort zones. Continuous improvement & learning. International Commercial Executive Manager with 20+ years of experience in Sales Leadership, Sales Strategy, Business Development and Marketing Leadership across global, fast-changing markets. Proven track record in driving Revenue Growth, Market Expansion, Sales Transformation and Business Model Innovation in complex international organizations, including Private Equity environments. Core focus: aligning Sales, Marketing, Product Management and Innovation into integrated Commercial Excellence structures that deliver sustainable EBITDA growth, scalable Go-to-Market Strategies and long-term shareholder value. Experienced in full P&L responsibility and leadership of international, KPI-driven Sales Organizations. Strong expertise in building and transforming Sales Organizations, developing high-performing Key Account Management structures, and scaling multi-channel distribution networks (Retail, Wholesale, DIY, E-Commerce, Project Business and OEM). Extensive experience in Channel Management and International Key Account Development. Proven ability to lead Organizational Transformation and Change Management initiatives, including KPI System Design, Sales Controlling, Forecasting, Pricing Strategy and Digital Sales Process Optimization (incl. CRM / Salesforce implementations and global programs). Unique combination of strategic analytical mindset (incl. framework development inspired by Bain & Company methodologies) and operational execution strength in global corporate environments. Experienced in dismantling silos, improving cross-functional performance and accelerating Commercial Excellence. 🌐 Industries: Non-Food Consumer Goods, Building Materials, Interior Design, Bathrooms, Flooring (LVT, SPC, Vinyl, Carpet), Wood & Furniture, Battery & Energy Storage, Medical (ISO 13485) and Private Equity-backed businesses. 🌍 Geographic scope: DACH, UK, France, Benelux, Nordics, Spain, Eastern Europe, CIS, North America and Middle East. 🛠 Core competencies: International Sales Leadership, VP Sales responsibilities, Commercial Strategy, Business Transformation, Revenue Growth, Market Expansion, Key Account Management, Channel & Distribution Management, KPI & Performance Management, Digital Transformation, Go-to-Market Strategy, Organizational Development. Leadership style: Entrepreneurial, results-driven and transformation-focused with strong intercultural competence and experience bridging Western, Asian (Japan, China) and Eastern European business cultures.
- Developed a new sales strategy focused on innovative products and high-growth target industries. - Reorganized and strengthened the sales and project management teams to improve efficiency and execution. - Established a dedicated marketing department, defining its objectives, structure, and key activities. - Initiated and successfully launched strategic partnerships with key stakeholders in China, South Korea, and Japan. - Acquired new strategic customers and drove market innovation through the expansion and enhancement of the product portfolio in both project and distribution business
- Reorganized and strengthened the sales team to improve performance - Secured new product listings with key market players, expanding market presence. - Collaborated with McKinsey & Company and Bain & Company to develop and implement a new sales strategy. - Launched and established a contract business in the region. - Significantly improved overall profitability.
- Developed and implemented a comprehensive sales and marketing strategy to drive growth and market positioning. - Managed and optimized the sales, marketing, and product management departments to improve alignment and performance. - Supported and facilitated a smooth ownership transition to a new private equity owner, ensuring operational continuity and stability
- Delivered double-digit growth in key markets through targeted commercial initiatives. - Developed and implemented a new sales strategy with a strong focus on retail and contract business. - Restructured the sales organization to strengthen the contract business segment. - Significantly expanded the contract project pipeline and improved the conversion success rate.
- Developed a new sales network across retail and contract business, achieving seven-digit sales turnover in key markets from scratch - Established and managed new sales, customer service, and after-sales teams to support growth and operational excellence - Strengthened the focus on contract business, driving significant revenue expansion - Reported directly to TOTO Japan Ltd., ensuring full alignment with corporate objectives. - Served as Deputy General Manager for TOTO Ltd. Russia.
Responsible for sales & profit in the region, managed the whole sales team of TOTO Russia Ltd. (subsidiary of TOTO Ltd. Japan). Main tasks included communication with hotel investors and owners, interior designers, contractors, architects, distributors.