Geneva Metropolitan Area
Executive Educator, Strategic Advisor, and Global Commercial Leader with more than thirty years of international leadership experience across pharmaceuticals, medtech, and life sciences. Throughout my career, I have led global organisations, driven growth and transformation strategies, managed multi-million-dollar businesses, and built high-performing teams across Europe, Latin America, Africa, Asia, and the Middle East. I have extensive experience in commercial excellence, leadership, strategic marketing, business transformation, innovation, and value creation across highly competitive, regulated industries. Most recently, as Chief Commercial Officer of SIFI S.p.A., I helped shape and execute the company's global growth strategy, contributing to its successful acquisition by Faes Farma in 2025. Before SIFI, I held senior leadership positions within Alcon (Novartis Group), leading international businesses and complex commercial organisations across multiple regions and markets. Today, I combine strategic advisory work with a strong commitment to education, mentoring, and executive development. I am particularly interested in teaching, guest lecturing, executive education, and academic collaboration in areas such as: • Commercial Strategy and Execution • Leadership and Organisational Effectiveness • International Business Development • Strategic Marketing and Market Access • Business Transformation and Change Management • Innovation and Growth in Healthcare • M&A, Integration, and Value Creation • Commercial Excellence in Life Sciences and MedTech I help future leaders connect business theory with real-world execution, sharing lessons from decades of international leadership and organisational transformation. My commitment to education began early in my career as a faculty member at the University of Buenos Aires, where I taught Pharmaceutical Technology for seven years. Throughout my subsequent international leadership career, I continued to develop people, coach managers, design training programs, lead medical education initiatives, and mentor future leaders across multiple regions and organisations. I aim to contribute to universities, business schools, executive education programmes, and organisations that value practical, experience-based perspectives on leadership, growth, and value creation.
As Chief Commercial Officer of SIFI, I led the company's global commercial strategy, marketing, business development, and international expansion, aligning growth initiatives with long-term value-creation objectives and shareholder expectations. I worked closely with the Board of Directors and investors to define and execute the company's strategic growth agenda, balancing commercial performance, organisational transformation, and sustainable profitability in a highly competitive healthcare environment. My responsibilities included driving international expansion through new subsidiaries, acquisitions, strategic partnerships, and joint ventures, while strengthening commercial performance across established and emerging markets. I led multicultural teams and collaborated across functions to align strategy, execution, and organisational capabilities around common business objectives. I also sponsored SIFI's global digital transformation of customer engagement and commercial operations, helping modernise processes, improve customer experience, and strengthen commercial effectiveness across regions. This experience provided valuable insights into leadership, growth strategy, business transformation, international market development, M&A integration, digital transformation, and the challenges of scaling healthcare organisations in a rapidly evolving global environment.
Following a long international executive career in life sciences, medtech, and pharmaceuticals, I advised emerging and established healthcare companies and private investors on growth strategy, commercialisation, market access, and value-creation initiatives. Working across pharmaceutical, biotechnology, medical device, and healthcare technology sectors, I supported leadership teams in navigating key business challenges, including market entry, product launches, portfolio optimisation, commercial effectiveness, and international expansion. Areas of focus included: • Commercial strategy, marketing, and business development • Market access, pricing, and value proposition development • Product portfolio management and launch readiness • European market entry strategies for innovative healthcare technologies • Sales force effectiveness and commercial execution • Patient and customer engagement through multi-channel approaches • Investment assessment and strategic due diligence • M&A evaluation and value creation opportunities within life sciences This experience broadened my understanding of the diverse challenges faced by healthcare organisations at different stages of growth, from early-stage innovation to established international businesses, and strengthened my ability to translate strategic concepts into practical, executable plans.
As Vice President EMEA, I led a highly diverse and complex healthcare organisation spanning developed and emerging markets across Europe, Russia, Turkey, the Middle East, Eastern Europe, the Caucasus, and Central Asia. With full P&L responsibility, I oversaw the commercial, operational, and organisational performance of multiple legal entities, scientific offices, and export markets across three distinct business sectors: pharmaceuticals, surgical technologies, and consumer eye care products. I managed all major business functions, including general management, sales, marketing, market access, finance, regulatory affairs, government affairs, legal, human resources, customer service, logistics, and distribution. Managing a broad portfolio of pharmaceuticals, medical devices, surgical technologies, diagnostics, consumer healthcare products, contact lenses, and optical solutions gave me the chance to lead across multiple business models, healthcare systems, reimbursement environments, and stages of product innovation. This role strengthened my expertise in international leadership, cross-cultural management, strategic growth, organisational transformation, healthcare commercialisation, and leading large, multidisciplinary teams across highly diverse markets.
As European Marketing Director, I established and led Alcon's first regional marketing organisation across Europe, Africa, the Middle East, Russia, and other mature and emerging markets. I was responsible for regional marketing strategy, commercial excellence, sales force effectiveness, and capability development across multiple business units, including pharmaceuticals, surgical technologies, vision care, and consumer healthcare products. A significant aspect of the role involved leading the commercialisation and launch of new pharmaceutical products, medical devices, surgical technologies, and healthcare innovations. I developed go-to-market strategies, defined market priorities, designed commercial organisations, allocated investments, shaped customer engagement approaches, and oversaw launch execution across diverse healthcare systems and market environments. I also designed and implemented regional training and capability-building programs for sales and marketing teams, helping create a more consistent and effective commercial approach across highly diverse markets. In addition, I led Phase IV clinical studies, medical education initiatives, and engagement with Key Opinion Leaders, gaining valuable experience at the intersection of science, evidence generation, clinical practice, and commercial strategy. The role covered a broad portfolio including prescription pharmaceuticals, OTC products, nutraceuticals, medical devices, surgical technologies, diagnostics, contact lenses, and consumer healthcare products. This experience strengthened my expertise in strategic marketing, product commercialisation, launch excellence, organisational capability development, healthcare innovation, and leading growth across complex international markets.
As Business Unit Manager, I held full responsibility for the commercial performance and P&L of a portfolio of pharmaceutical, OTC, and nutraceutical products. Beyond delivering business results, the role provided extensive experience in commercial excellence and sales force effectiveness. I led the implementation of new sales methodologies, customer relationship management (CRM) systems, sales force deployment models, territory design, call planning processes, performance metrics, and customer engagement approaches. Working across both private practice and public healthcare settings, I was responsible for marketing and sales activities targeting ophthalmologists, surgeons, optometrists, and other healthcare professionals, adapting commercial strategies to different customer segments and healthcare systems. The role strengthened my expertise in commercial execution, organisational capability building, customer-centric selling, performance management, and the practical challenges of translating strategy into frontline execution.
Teaching Assistant / Lecturer – Pharmaceutical Technology (Farmacotecnia I & II) Faculty of Pharmacy and Biochemistry, University of Buenos Aires Taught undergraduate students in Pharmaceutical Technology, covering pharmaceutical formulation, manufacturing processes, quality considerations, and the practical application of pharmaceutical sciences. This experience developed my passion for education, mentoring, and knowledge sharing, while strengthening my ability to communicate complex scientific and technical concepts clearly and practically. The skills I learned in the classroom have been invaluable throughout my international leadership career, with education, coaching, capability development, and organisational learning recurring across multiple roles and geographies.
Responsible for the chemical, physical, and microbiological analysis of raw materials, in-process products, and finished pharmaceutical products, including stability studies and analytical support for regulatory submissions and new product registrations. The role provided a strong scientific foundation in quality control, product development, regulatory compliance, and pharmaceutical manufacturing processes. Working closely with quality assurance, production, and regulatory teams, I gained firsthand experience in the rigorous standards required to ensure product safety, efficacy, and consistency throughout the product lifecycle. This early exposure to analytical science and quality systems helped shape my understanding of the healthcare industry from the laboratory bench to the marketplace, providing insights that would later support leadership roles across manufacturing, regulatory affairs, commercial operations, and general management.