Bedford, Texas, United States
As a creative, strategic, and results-oriented leader across a range of Sales Development, Business Development, and Marketing roles in the B2B software field, I've acquired a reputation for problem solving, pipeline development, people management, and customer advocacy. My domain of expertise is at the intersection of product, marketing, and sales, with a unique ability to optimize processes, reduce churn, drive revenue, and identify lucrative market opportunities. Customer Focus: I am devoted to acting as the voice of the customer, and I regularly interact with end users to understand their needs and communicate this to colleagues at every level of the organization, embedding a customer-first philosophy into the strategic decision making and planning cycle. Marketing: As Director of Customer Marketing at Birdeye, I developed growth strategies, led programs, and designed campaigns to achieve strong revenue growth and customer engagement in core demographics. With a wealth of experience in marketing, brand, and product roles, I provided comprehensive advice and guidance to members of the senior executive team. Sales Development: As VP of Business Development at Birdeye, I developed a global strategic vision for the continuous evolution of the function, ensuring alignment of sales development activities and organizational objectives. I identified market gaps, optimized sales processes, and carried out data analysis to derive insights and actionable intelligence in support of key management decisions. I excel in a role where I can influence high-level decisions, support customer outcomes, and build a sales and business development framework in which all revenue generating employees can do their best work. One of the highlights of my career has been the contribution I made as an early employee of Birdeye, helping the business scale from 30 to over 1100 employees. Key Strengths: Business Development | Sales Development | Brand &bMarketing Strategy |Digital Marketing | Pipeline Generation | Enterprise Events | B2B Software | SaaS | Customer Marketing | Retention | Product Marketing | Competitive Analysis | Product Positioning | Leadership | YoY Growth | Partnerships & Relationship Building | Data Analytics | Team Building | Campaigns | Cross-Functional Collaboration
Responsible for customer marketing, field marketing, events, and company awards. Sits at the intersection of sales, product, and marketing. Huge goals, always overachieving. Loves customers and prospects. Started and grew customer marketing and advocacy. Passionate for making everyone successful. Grew and led team of 8 SDRs to record company numbers. Managed to turn around a team of 5 managers and 40+ BDRs in 1 quarter. Set company records and drove record ACV by implementing scalable processes, working cross-functionally, right expectations, and laser-focused attitude on doing what it takes to make the team successful. Motivating and leading a team to success is the best feeling. Getting hands dirty and helping everyone succeed is what I do best. Pro at working cross-functionally and motivating others to see their potential. A marketer who understands sales, product, engineering, and marketing. Equally loves prospects and customers. A go-to person that will get things done in an efficient and scalable manner to grow teams and company. Does not say no to a challenge. Does not know everything. Has learned to love data and math. Operationally excellent and a bar raiser that loves crushing quotas. All credit to those who help behind the scenes.
• Coordinated and managed 5 year-round programs for 600 children. • Recruited, trained, mentored, and supervised 100+ volunteers. • Managed a departmental budget of $80,000 per year and oversaw all finances. • Performed a variety of administrative tasks, including completing paperwork and collecting enrollment fees. • Oversaw all classes and ensured all necessary supplies were purchased and stocked. • Delivered presentations to students and parents on upcoming programs and events. Key Accomplishments • Saved the church $15,000 per year by developing and implementing curriculum. • Designed, created, and updated church website. • Started a Family Program for 100+ families and a Marriage Program for parents.
• Marketed and sold online advertising through daily deal promotions to local business owners. • Managed 50 accounts throughout the North Texas territory and built relationships with local business owners. • Performed the full business development lifecycle including cold calling, scheduling meetings, performing needs assessments, selling product features, negotiating contracts, overcoming objections, and closing sales. • Cold called local businesses to generate all leads and consistently secure new accounts. • Recruited and trained 2 new Sales Representatives. Key Accomplishment • Top Sales Representative in Texas with numerous awards.
• Provided written lesson plans and preparation in accordance with special education program objectives. • Implemented instructional methods for severe and profoundly disabled children. • Established positive learning expectation standards and evaluated and recorded student progress. • Prepared necessary paperwork required by the district and state for special education classes. • Monitored students to maintain safety while adhering to Education Code and school policies. • Participated in meetings with other teachers, administrators, and parents to assess student achievement. Key Accomplishments • All students met or exceeded yearly learning goals at Hurst Euless-Bedford ISD. • Teacher of the Year for Fort Worth ISD’s TMATE Teacher Program in first year of teaching.