Kortrijk, Flemish Region, Belgium
With over 20 years of experience in marketing, I have built a diverse and comprehensive skill set across technical-commercial roles, copywriting, marketing communications, brand management, and digital marketing. My career took a significant step forward when I joined the Barco ClickShare team, where I expanded my expertise into product marketing and management, go-to-market strategies, pricing models, and leading a segment marketing team. In recent years, I have applied my extensive knowledge of both downstream and upstream marketing as Marketing Director at the Beaulieu Group. Currently, I serve as Chief Marketing Officer (CMO) at Summa NV, where I continue to drive strategic marketing initiatives that align with business goals and foster growth in an evolving marketplace.
B2B Marketing & Strategy Consultant with 20+ years of experience across production, software, and technology industries. - Omnichannel marketing & digital transformation - Business and marketing strategy development - Segmentation, targeting, and positioning - Market research & competitive intelligence - Unlocking customer value - Business scaling & innovation
• Led overall marketing activities for Act Sports and Turfgrass brands, managing marketing team • Market research and intelligence in EMEA and North America, contributing to overall business strategy. • Spearheaded lead generation efforts, exponentially growing leads in sports and landscaping. • Defined brand identity and revamped digital customer journeys for Act Sports, increasing online presence and brand recognition. • Strengthened brand in padel through strategic partnerships (Brussels Premier Padel, Valladolid Premier Padel, Arenal), securing leading market position.
Responsible for product marketing and product management for Barco's Collaboration division, including the ClickShare, WePresent and MirrorOp product brands.
Bid & proposal support Technical-commercial writing