Dubai, United Arab Emirates
With over 25 years in the Out-of-Home (OOH) media space, I’ve led the evolution of how brands engage audiences, blending data intelligence, programmatic platforms, and AI to drive scalable, measurable impact. My career spans every angle of the OOH landscape, from media owner to brand strategist to platform innovator. I’ve built teams, launched products, and led transformation at the intersection of media, data, and technology. Today, I help brands, agencies, and platforms unlock the full value of OOH through smarter targeting, automation, and cross-channel integration. Key areas of expertise: 📍 Out-of-Home Media Strategy 📍 Programmatic DOOH 📍 AI-Driven Planning & Measurement 📍 Smart Data & Audience Intelligence 📍 Brand & Agency Growth 📍 Tech & Platform Partnerships 📍 Scaled Media Innovation I believe OOH is no longer just a canvas; it’s a data-powered, dynamic channel ready to perform at the pace of digital. Let’s connect if you’re building what’s next in media.
The Media Sports Group was formed through a passion for sport and a desire to connect people across the media industry. Negotiating various sponsorships across multiple brands setting up MediaVelo and MediaGolf. Providing support and knowledge in these individual sports via industry specialists and ideally suited partnerships for each brand. MediaVelo focuses on networking events across Europe. Organising and hosting annual training camps in Mallorca, bringing people together from across the European Marketing Industry. We hosted a MediaVelo race series with over 500 people entering over a 5-year stretch. MediaVelo also sponsored a racing team that competed at a national level. MediaGolf was launched in 2015, up until 2020, delivering three tournaments yearly. Supporting charities such as Movember and Cure Leukaemia annually by running their yearly fundraisers.
Serving on the Board of IAB MENA, guiding regional best practices in digital and out-of-home media. Contributor to the Programmatic DOOH White Paper, setting trading frameworks and audience verification standards for the MENA region. Member of the PrDOOH Task Force, aligning local practices with global programmatic protocols. Advocate for innovation, responsible AI use, and smart city integration within the digital OOH ecosystem.