Frankfurt Rhine-Main Metropolitan Area
Don’t believe the Hype. Define the Type. Understand. Transform. Connect. Fascinate.
Leading together with my businesspartners our Agency. That means: Creating excellent work for our clients and the field of spatial experience, care for our interdisciplinary very good people, define the vision and the strategy of the company.
Creative and conceptual leading the brands: AEG - Aus Erfahrung Gut, Becks, DTC - Diamond Trading Company, Hasbro Toys, KPMG, Rolex, S Broker, Wilkinson Sword, ZDF - Zweites Deutsches Fernsehen Into hollistic communication. Crossmedia, Above and below the line.
Extending my clients at JWT into spatial communication. Trade fair, roadshows, events.
Mainly working for Philip Morris. Extended the brand "Marlboro" with experience marketing: "Marlboro Network. The Pulse of America" a provider format for american popular culture. Acting as creative and marketing lead and as a cool hunter. Research and development on the brand recognition codes for Marlboro and also created a campaign for Marlboro Tobacco: "Rock and Roll" with selfmade SX70 Polaroids as Images.