Berlin, Berlin, Germany
Dynamic C-Level Executive with extensive experience leading transformations and digital marketing strategies across media, pharmaceuticals, and life sciences. I have always been at the forefront of media and digital trends, with a strong strategic focus that enables businesses to thrive in fast-evolving markets. Known for driving growth and operational excellence, I have a proven track record of turning around businesses and managing cross-functional teams in high-pressure environments. My international background, with roles in Berlin, New York, Milan, and Moscow, uniquely positions me to lead in global markets and deliver results across diverse industries. I believe that digital transformation is not just about technology—it's about aligning organizational culture and strategy with the right tools to drive growth. My approach combines a strong strategic focus with a passion for innovation, ensuring businesses are positioned for long-term success.
Heading the Advisory Board for alephSana. Afer launching alephSana in 2019 and leading the team for 4 years, I am moving on to lead the strategic vision of the company in the newly created Advisory Board.
Established a pharmaceutical wholesale company for medicinal cannabis in Germany from the concept phase through the execution. Building and guiding the team in all areas, including Sourcing, Regulatory Affairs, Marketing, Distribution & Sales, Quality Management and Investor relations. Proud to be one of the pioneering companies for medicinal cannabis in Germany and Europe.
Dozent für Entrepreneurship, Digitale Kommunikation, Digitale Strategie Hochschule für Wirtschaft und Technik Berlin Hochschule für angewandte Wissenschaft und Kunst Hildesheim/Holzminden/Göttingen
Consulting for content, digital communication, new business, strategy and innovation. Also experienced in project management, publishing and digital transformation management. Amongst other projects leading the campaign for bauhaus100, the centenary of Bauhaus school of design and architecture.
International Culture magazine / Collectibles
• Led the launch of a digital health application for a lifestyle intervention targeting Type2-Diabetes and obesity in the German market. • Navigated regulatory requirements for a successful product launch in the digital health space. • Developed strategic plans for the digital health startup in a hybrid work environment.